BiTV CABLE MOVIE CHANNEL GETS GOING
The Rajan Raheja group, which took over
MSO, BiTV Cable Networks earlier this year, launched a cable
TV movie channel Cine Cable today. BiTV Cable has a claimed
presence of 1.5 million homes through headends in Mumbai,
Delhi, Pune, Bangalore, Chennai, Hyderabad and Ahmedabad.
Its major stronghold is in Mumbai where it owns cable network
UCN-SpaceVision, which offers its service to the most affluent
parts of the city.
The Rajan Raheja group is also a 50% owner of Kerala-based
MSO Asianet. Cine Cable will have a 15 hour daily telecast
from 9:30 am 12:30 am with four Hindi movies being shown.
Other programming to be thrown include film-based, tele-shopping,
music video capsules. BiTV Cable claims to have access to
a 1,200 strong film library with 1,000 Hindi films and 120
English movies.
