|
ZEE TV DROPS AMERICA'S MOST WANTED
CLONE; RESTRUCTURES NETWORK OPERATIONS
Zee TV has dropped its America's Most
Wanted clone called India's Most Wanted. While the channel
maintains that it was a routine discontinuation, others
believe that Zee TV's partner Rupert Murdoch's News
Corp had insisted that the series be dropped. America's
Most Wanted was developed by Murdoch's US TV interests.
Zee TV has replaced India's Most Wanted with another
show featuring true life crime stories called Agnichakra.
It has introduced another five shows in a bid to cash
in on the forthcoming festive season in India when advertisers
go all out to induce consumers to spend and pump in
a lot of money into advertising.
Zee Telefilms is slated to announce
its first quarter financial results on 28 July.
Meanwhile, the network has restructured
itself promoting senior executives within the company
as deputy CEOs; seven of them are to be inducted. Each
deputy CEO has been given a portfolio of activities
to manage. It has also brought the management of its
pay TV digital channel package project under Siticable
director Hari Goenka who has been promoted as a deputy
CEO.
|
