BBC WORLD EXPANDS AD SALES PRESENCE

International news and information television channel BBC World is flagging off its new ad sales office in Mumbai's central business district of Nariman Point next month. BBC World already has ad sales offices in Delhi and Bangalore, both of which were established recently.

The channel has appointed former Star TV India sales vice-president Usha Samuel as head of all Indian ad sales activities. Samuel will be based in Mumbai and will oversee various BBC World sales offices in India. She will report to BBC World Singapore-based Asia regional sales director Sunita Rajan. Samuel was earlier regional sales manager, Channel [V]. Rajan was also with Channel [V] earlier.

BBC World is among the most widely distributed news and information channels in India with over 7.5 million homes, and a share of viewing larger than the other news channels combined in upper class Indian homes.