CASBAA ’99 CONFERNECE: A PEEK AT THE SHOW
The Cable and Satellite Asia Broadcasting
Association of Asia 1999 conference concluded on
3 December. The stars of the show were Michael Bloomberg
the founder of media organisation, which goes by
his name. He said: "It’s not necessary that the
giants of the business will win in the new world
of conevergence. Innovators that do different things
for different audiences will be successful."
Bloomberg added:"Content is king-
but because there will be so much of it branding
will become more important than ever before. Content
companies will have to ensure that their product
goes out over all media formats and delivery systems
if they are going to survive."
Another star attraction was Star
TV chairman Gareth Chang. His view is that the TV
set will be the main mode of delivering online services
to Asian homes. He said: Asia Pacific has more than
400 million TV homes. PC penetration is a fraction
of that number. Interactive television will put
viewers in the driver’s seat. It will be infinitely
accessible by what the consumer chooses."
