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Volume no: 1. Issue no: 63

29November 1999

ZEE TV TIES UP TRANSPONDER DEAL WITH ASIASAT

Asia Satellite Telecommunications Company Limited (AsiaSat) and Expand Fast Limited (EFL), a wholly owned subsidiary of Zee Multimedia Worldwide Limited (ZMWL), have signed a new lease agreement for three C-band transponders on AsiaSat 3S.

EFL will launch its brand new package of digital and analogue television services off AsiaSat 3S early next year, including Hindi channels Zee TV, Zee News, Zee Cinema, Music Asia, and the newly launched regional language channels, Alpha TV Marathi, Alpha TV Bangla and Alpha Punjabi --- an exciting mix of entertainment, sports, movies, music, news and public affairs programming appealing to the Indian masses and other ethnic communities will be available to millions of viewers across the region.

According to R K Singh, CEO of Zee Network, "Acquiring the 3 C-band transponders on AsiaSat 3S is testimony to Zee Network's strive for excellence in providing quality programming and the latest in technology."

He said that this transponder capacity will be used to offer digital and analogue services for delivering high-quality regional and international programming, and thus provide greater choice to our viewers, advertisers and cable operators across South Asia and Asia. In addition to the existing services on AsiaSat 3S, the new services from Zee Network on the additional transponders on AsiaSat 3S should help AsiaSat and Zee TV cement their partnership in the years ahead.

"This is a significant deal for AsiaSat. We are excited to further strengthen our television bouquet in India, one of the world's largest television markets. By using AsiaSat 3S Zee also gains access to the Indian community in the countries covered by AsiaSat 3S' extensive footprint," says Peter Jackson, chief executive of AsiaSat. He added: "We see this as a great step forward in our long term relationship with Zee, the largest satellite television network in South Asia."

In addition to the existing services on AsiaSat 3S, the new services from Zee Network on the additional transponders on AsiaSat 3S should help AsiaSat and Zee TV cement their partnership in the years ahead.

In the following months, Zee will utilise its remaining two transponders to launch new analogue, free to air television services. AsiaSat 3S replaced AsiaSat 1 at the orbital location of 105.5 degrees East on 8 May. The share market meanwhile reacted extremely positively to the news around the Zee Telefilms stock taking it past the Rs 6,000 mark today to trade at Rs 6,300 plus.









 
  Winter session opens to discontent from opposition

  Basu finally departs Star, to set up joint venture with news corp

  Reshuffle at the top at Zee TV too

  Zee TV ties up ASIASAT 3S Transponder deal

  Jaitley reels from knee-jerk reaction on Prasar Bharati

  Sony reports good UK numbers

  Zee TV launches TV Mag

  ESPN hikes subscription rates

 

News Analysis

  Beyond The Prasar Bharati Controversy

 

Interview

 

"One of US- DD, Zee or Star - should be allowed to launch DTH"
Star TV India CEO Peter Mukerjea

 
  Cable TV companies try to ride the train

  Large V-SAT Network planned

  CASBAA to start on 1December

  National Geographic to introduce local show

  Bengal Government's proposal for local channel shot down

  IDC predicts jump in Internet subscribers

  NDS IPO does well

 
Read Voices...

Casbaa '99
1-3 December 1999.
Hong Kong Convention & Exhibition Centre, Hong Kong.

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