MUMBAI: Transformers is back this year with Transformers – Age of Extinction, an amalgamation of drama, emotions and high octane action. Star lined with Mark Wahlberg, who plays the role of a single dad raising his daughter - Nicola Peltz, the movie is directed by Michael Bay.
Aiming to bring viewers a step closer to their favourite hero – Optimus Prime, the makers have made a whopping 12-foot high statue that weighs about 300kg. Warrior, fearless and righteous – Optimus Prime is the ultimate leader of the Autobots who are constantly raging wars against a rival faction of robots called the Decepticons.
Under a special license from Hasbro (American multinational that is one of the largest toy makers in the world), this figurine is made to exact design specifications. The viewing experience of this complex figurine has been enhanced by intricate lighting. Encased in a special package, a dedicated container has been hired to transport the robot locally around India. Optimus Prime will tour six cities, starting with Pune and eventually making his way to Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.
In a bid to capitalise on this diehard devotion that fans have for Optimus Prime, Viacom18 Motion Pictures has initiated a digital contest across social media. According to this, fans will be asked three simple questions, with the winners getting an opportunity to click a selfie with the mammoth figurine in their city. Not only this, the winners will also attend an exclusive fan screening to watch the film before the rest of the world.
Elaborating on the same, Viacom18 Motion Pictures VP- marketing Rudrarup Dutta said, “Optimus Prime symbolises the spirit of the Transformers as their leader and is worshipped as a hero by the ever growing Transformers fan base. This massive figurine is our way to bring Optimus Prime alive for his fans who will be able to greet him and as part of the campaign, get a once in a lifetime opportunity to click a ‘Selfie with Optimus’. Establishing the sheer magnitude and scale of this edition of Transformers, the initiative therefore aims at building an on ground connect in a unique and engaging manner with the fans.”
Distributed by Viacom18 Motion Pictures in India, Transformers: Age of Extinction will be released on 27 June 2014.