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Radio City launches initiative to felicitate regional film fraternity

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MUMBAI: Radio City 91.1FM, a leading radio network, in yet another pioneering move, announced Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in India. There are 10 different categories like favourite actor, favourite actress, favourite director, favourite lyrics, favourite music composer, favourite singer - male, favourite singer - female, favourite comedian, favourite cinematographer and favourite movie.

Radio City Cine Awards 2017 aims to empower listeners to recognize and celebrate the efforts of artists and technicians. Radio City Cine Awards 2017 Tamil, which is a one of its kind, listener choice award on radio that will give a transparent access to the listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

Listeners can share votes on WhatsApp from Chennai: 7845 911 911, Coimbatore: 7200 911 911, Madurai: 7845 919 919 and cast their vote directly on the website.

Radio City Cine Awards is a first initiative by a radio station that would strengthen the connect between the listeners and their favourite stars. In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry. The unique selection process will determine nominees and crown winners based on public voting which will be available via traditional mediums on-air, SMS, and new-age mediums Facebook, Twitter, WhatsApp.

Radio City 91.1FM CEO Abraham Thomas said: “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujarati, Bhojpuri and other audience.”

He further added, “We are certain that the listeners will eagerly look forward to the grand finale and witness their favourite celebrities being awarded. Radio City extends its best wishes to all the artists and technicians who have made 2016-17 an entertaining year for Tamilians across the country.”

Voting for nomination starts from 24 July and public voting to choose their favorite stars starts from 31 July across platforms like SMS, new-age mediums Facebook, Twitter, WhatsApp. This will culminate into a grand award night on air where the winners will be announced and felicitated.

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