MUMBAI: India’s first online digital channel, Trendspotters.tv has entered into an alliance with Mukta Arts as their online channel partner for their forthcoming production – Kaanchi - The Unbreakable. This will be the channel’s first ever film association as an online digital channel partner. In accordance with the treaty, Trendspotters.tv shall be associated with the film for special promotional activities of the film in March and April. The film is scheduled to hit the cinemas on 25 April 2014.
Trendspotters.tv founder Kunal Kishore Sinha wants to engage the audience with fresh developments in the world of entertainment. “Bollywood being a much loved genre of films among our target audience, collaboration with the production house that has given some of the biggest hits of the industry is indeed a significant one. It is a matter of pride for us to have bagged the opportunity to endorse an upcoming film from the Mukta Arts banner. Film buffs can enjoy the first look, trailer and music of the film on Trendspotters.tv,” he said.
Trendspotters.tv will partner for special promotion including revealing ‘Behind the Scenes’ stories of the film. Furthering these offerings, the online channel shall also be webcasting the pre-release interview of Subhash Ghai along with the star cast. The romantic film stars Kartik Aaryan Tiwari from Pyaar Ka Punchnama along with newcomer Mishti in the lead. In supporting roles are seasoned actors of the industry like Rishi Kapoor and Mithun Chakraborty. Kaanchi is a story of the inner power of a woman who represents millions of suppressed youth against injustice in the country.
The film will also launch the revolutionary Auro 11.1 3D sound in a Hindi film for the first time in India. The technology creates maximum immersive sound through minimum speakers and amplifiers. This generates natural lifelike sound with sound waves coming from all directions like it occurs in reality.