PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

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By indiantelevision.com Team Posted on : 14 Feb 2014 05:43 pm

NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India releases ‘HER’ this Valentine’s Day under its Director’s Rare banner. The movie has been critically acclaimed with 5 Academy Award nominations including Best Picture. PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.

Under its banner, Director’s Rare now offers an eclectic mix of Indian Indies, international Indies, cult classics, short film packages and avant grade documentaries. Director Spike Jonze’s ‘HER’ releasing on 14th February in India is yet another movie which has been acclaimed universally, for its direction, screenplay, and exceptional performances exhibited by the actors.

The film revolves around a man who becomes intrigued with a new, advanced operating system, which promises to be an intuitive entity in its own right, individual to each user. The movie depicts a state of pleasure in a unique way offering audiences fresh insights on romance.


Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “With the gradual shift towards appreciating content led movies, we feel extremely happy to bring this movie under our Director’s Rare banner. Over the years, our audience has evolved and enjoys watching movies like Moonrise Kingdom, Fire in the Blood, Amour, Fruitvale Station, Inside Llewyn Davis and more”.

He further adds, “On this occasion of Valentine’s Day, PVR brings a “sweet, soulful and smart” movie, expressing human relationships in the era of modern times. We hope to entertainour audience with many such movies and are hopeful that our efforts to offer meaningful cinema are successful.”

The movie display various shades of love, friendship, needs and desires phenomenally. ‘HER’ has been nominated for 5 Academy Awards including Best Picture and has also been the winner for the best screenplay at the recently held Golden Globe Awards.

The movie will be released on 14th February’2014 across cities like Delhi & NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Goa.

About Director’s Rare Film Banner: PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.  Launched in October 2011 PVR Director’s Rare has been involved with the theatrical release of more than 50 films which includes an eclectic mix of Indian indies, international indies, cult classics, short film packages and avant grade documentaries. Upcoming line up includes Academy nominated Nebraska, August Osage County, The Butler, The Grandmaster, Nishtha Jain’s multiple award winning documentary Gulabi Gang etc.

About PVR Limited: PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum's List of Fastest-Growing 'Global Growth Companies'. The brand currently operates a cinema circuit comprising 417 screens in 96 cinemas in 40 cities in India.

The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.

PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR Leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.

For any further information, please refer to the enclosed ink http://www.pvrcinemas.com/corporate/about-us.aspx

For any media query please contact:Avian Media Silky Chopra/ Kanika Berry / Chinmoyee Kalita

9650303863/ 9810744517 / 9999874549

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