Indian Merchants’ Chamber (IMC) presents the much awaited Fusion 2014

MUMBAI: The Indian Merchants’ Chamber is organizing its 3rd edition of ‘IMC FUSION,’ the Conference on Entertainment, Media & Sports on Saturday, February 15, 2014 at Grand Hyatt in Santa Cruz, Mumbai.  


The IMC FUSION Conference represents convergence of today’s three most dynamic sectors – Entertainment, Media & Sports. This year, the conference is being organized under the auspices of IMC’s Entertainment Committee chaired by Mr. Manmohan Shetty.  Renowned Bollywood film, mainstream television and theatre star Kabir Bedi will be the Host of FUSION 2014.


The third edition of IMC FUSION will feature renowned personalities as speakers from the three sectors deliberating on a wide array of topics covering current issues and trends, emerging technologies and new-age engagement with the consumer, content and creation, talent and involvement, influence of social media and App. world, technical aspects of Indian cinema, and other contemporary developments in ever evolving and dynamic sectors of Sports, Media and Entertainment. 


Dr. J. Murali Manohar, Saundarya Rajnikant, Subhash Ghai, Rakesh Roshan, Shekhar Kapoor,  Pritish Nandy, Arnab Goswami, N. P. Singh, Annurag Batra, Komal Nahta, Suchitra Iyer, Kirthiga Reddy, Rajan Anandan, Agnello Dias, Steve Waugh, Surya Mantha, Mary Kom, Saina Nehwal, Dr. Prannoy Roy, among others will likely form panels of speakers during the day-long Conference. 


The daylong conference will also feature Awards for Excellence in Entertainment, Media & Sports.


The Conference will host delegates from the entertainment, Media and sports fraternity as well as young professionals and students of mass communication, journalism, film institutions and management schools. FUSION 2014 will provide a unique opportunity to the delegates to network with industry peers and share their thoughts and ideas with some of the top thought leaders of the industry. 


Commenting on FUSION 2014, IMC President Mr. Shailesh Vaidya said, “With the exponential growth in the content industry across multiple platforms and with the dynamic trends governing its momentum, FUSION 2014 will contribute the best insights under one roof. With this conference IMC, being one of the leading industry bodies, will offer a unique platform for the industry to ponder over the course that it would take in the future and gear up for the challenges ahead. The conference proceedings as well as the Awards for Excellence will offer something for everyone connected with the entertainment, media & sports industry.”


Mr. Manmohan Shetty, Chairman - IMC Entertainment Committee said, “This year IMC FUSION will focus on all aspects in the fastest growing sectors - entertainment, media and sports.  IMC FUSION Excellence Awards in the evening following the conference will be a star-studded event honoring winners chosen by an eminent panel of judges.”


Veterans from the Sports, Media and Entertainment fraternity- Mr. Mir Ranjan Negi, Former India Hockey Player & National Coach, Mr. Sanjoy Chakrabarty, Managing Partner Zenith Optimedia, Ms. Bharathi Pradhan, Editor, The Film Street Journal are the Co-Chairperson’s of the Committee.


Indian Merchants’ Chamber, as the pioneering trade body of the country since 1907, has been actively involved in promotion of the business interests of its various constituents.  In this process, our endeavour has been to reach out to different industry groups, understand their views and perspectives and present them to the policy makers and other decision makers to facilitate growth of that sector, in particular, and industry in general.


Key issues identified during the FUSION 2014 Conference together with suggestions and outcomes from different sessions will be collated for taking up at appropriate levels.


Registration for the limited seats and B2B exhibition space is currently open. Information about registration is available on the IMC website


For more information, contact:


Malika Bhavnani

Shraddha Teli 


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