The Angry Birds movie flies to the top of the box office with gross opening weekend of Rs. 12.8 crore

MUMBAI: Rovio Entertainment and Sony Pictures’ The Angry Birds Movie was #1 at the Indian box office this weekend with a box office gross of approximately Rs. 12.8 crore (USD 1.91m) making it the highest opening weekend for a non-franchise animated film and the second biggest opening for an animated film on the whole. It also had the distinction for being the widest animated release in India with 696 locations in English, Hindi and Tamil and released in both 2D and 3D.

The trans-created Hindi version of the film was also very popular and contributed a strong 27% to the total collection - the highest ever for an animated Hollywood film.

Sony Pictures India managing director Vivek Krishnani commented on opening saying, “The movie had huge anticipation, particularly for one that is not a sequel. This can be attributed to the fact that the awareness of the franchise in India is 98% amongst the target audience and that we promoted it as an event film that could not be missed. Families are enjoying the film but the humour is connecting with youth as well. This positive reception amongst all ages, combined with the vacations continuing across the country, gives us confidence that the film will continue its strong run in the weeks to come.”

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