MUMBAI: The first ever Singapore Indian Icons of the Year 2014 is all set to have glitz, glamour and artistry, congregate in the Lion City - Singapore. For the first time ever, Art, Fashion and Bollywood – the three pillars of entertainment of India’s upper crust will converge, leading all ritzy roads to St. Regis, Singapore on August 24th, to raise a toast and celebrate diverse Indian talent spread across the globe. Christened ‘Camera Catwalk Canvas - Showcasing the Creative Essence of India’, the event is being organized by Act for Hope, an initiative by Prerna Jhunjhunwala and Aashna Chopra, and will be hosted by the gorgeous Mandira Bedi.
The categories of Camera, Catwalk and Canvas will see a voting process come into play, so that audiences can vote for their favorites. The nominees will be selected by an eminent jury who will shortlist the best of the best from across Bollywood, Fashion and Art respectively, post which nominees opens to audiences across the world for voting. While a large part of the voting will be done digitally, Act for Hope has tied up with India’s No. 1 FM network 92.7 BIG FM to extend voting through the very powerful medium of radio, in India.
The Singapore Indian Icons of the Year 2014 will showcase the stunning high fashion couture by India’s leading fashion designer, Gaurav Gupta and Anamika Khanna, presented by Outback Steak House. Top artists like Kumari Nahappan and Vibhor Sogani, known for their contributions to Art across Europe, US and Asia also come together to showcase the rich artistic and cultural landscape of contemporary India. With the likes of Shahrukh Khan, Deepika Padukone, Farhan Akhtar, Vidya Balan, Priyanka Chopra and Kareena Kapoor expected to lead the nominations list for their splendid body of work in 2013-14, Bollywood is expected to be there in full attendance. Coming on board as partners is Yes Bank and Outback, who will present the Yes Bank Singapore Bollywood Icon of the Year Award and Outback Fashion icon of the year respectively to the winners.
A special highlight of the evening will see the first ever unique live auction, which will allow bidders a life-time experience which range, a lunch session with ace investor Rakesh Jhunjhunwala or an expert training session on the pitch with cricketer Sourav Ganguly, or a bid for the extremely gorgeous Sabyasachi sari worn Aishwarya Rai-Bachchan at Cannes or for the exceptional art works of leading artists like T. Vaikuntham, Paresh Maity, Jogen Chowdhary, Kumari Nahappan and Vibhor Sogani.
Speaking on the occasion, Prerna Jhunjhunwala, Founder, Art for Hope says, “India’s upper-crust has a penchant for all things fine and hence the idea of bringing together the best of ‘Camera Catwalk and Canvas’ for those who live life with panache! It is our endeavor to recognize the extremely talented Indians that the world is proud of. We look forward to engaging and honoring talent in the times to come, as we celebrate India!”
Along with a multi-media marketing plan for the event, along with its telecast on Zee Singapore, the event already has partners in Yes Bank and Outback Steak House.
Act for Hope brings together distinguished people from various backgrounds who unite over a shared enthusiasm for fine art, film and fashion, aiming to weave in Indian culture with the Southeast Asian diaspora. This glamorous platform will also be used to raise awareness about social causes that need attention and help garner support for them.