Movies

Redbox re-news disc deal with 20th Century Fox till 2017

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MUMBAI: Redbox has inked a new agreement with 20th Century Fox Home Entertainment, maintaining a 28-day window on Blu-ray Disc and DVD titles through 30 June, 2017.

“We look forward to working with Fox to utilize our digital marketing network and national kiosk footprint to help Fox monetize their feature film properties in the high value transactional window. As a leader in the category with over 700 million transactions per year, Redbox is actively working with our studio partners to maintain a strong base of value for their new release movies,” said Redbox president Mark Horak.

“This arrangement with Redbox upholds our retail and rental strategy, while allowing us to continue to deliver the best available movies and TV shows in the market to our customers. We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business,” added Twentieth Century Fox Home Entertainment president worldwide Mike Dunn.

Horak concluded, “Fox is a terrific partner and we look forward to continuing to work closely with them to satisfy consumer demand for their high quality content at a great value from Redbox.”

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