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Paramount to release first 2 films digitally under flexible distribution plan

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MUMBAI: Paramount Pictures announced the home entertainment release dates of the first two films in the studio’s digital revenue-sharing initiative with theatrical exhibitors. Scouts Guide To The Zombie Apocalypse and Paranormal Activity: The Ghost Dimension will debut on digital platforms for sale and rental beginning 8 December and 15 December, respectively.

 

Under the revenue-sharing agreement with select theatrical exhibitors, the films were eligible to be released on home entertainment platforms 17 days after they dipped below 300 domestic theaters, giving consumers unprecedented early access to enjoy the movies at home following their theatrical runs. Paranormal Activity: The Ghost Dimension was released in theaters on 23 October and Scouts Guide To The Zombie Apocalypse was released on 30 October.

 

“This innovative agreement with exhibitors enables us to make these two films available to home viewers much earlier than usual, following their natural lifecycle in theaters. This flexible distribution model allows us to maximize the revenue potential of these films, satisfy consumer demand through legitimate digital access, while respecting and preserving an exclusive theatrical window,” said Paramount Pictures president of worldwide distribution and marketing Megan Colligan.

 

Exhibitors participating in the initiative - including AMC Theatres, Cineplex Entertainment, National Amusements, Alamo Drafthouse Cinema, Southern Theatres and Landmark Cinemas - will receive a percentage of any of the studio’s digital revenue for the period of digital availability through 90 days from the initial US theatrical release, with each exhibitor’s share proportional to its theatrical gross market share.

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