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Merlin Entertainments plans 4D film on ‘The Lego Movie’

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MUMBAI: Merlin Entertainments is partnering with Warner Bros. Consumer Products and The Lego Group to bring a new 4D animated film based on the popular characters of The Lego Movie, from Warner Bros. Pictures, Village Roadshow Pictures and Lego System A/S, to guests at LegoLand Parks and LegoLand Discovery Centers around the world later this year.

The new 4D animated film will open exclusively at the six LegoLand Parks and 11 LegoLand Discovery Centers in North America, Asia and Europe.

Using elements such as wind, water, smoke and special lighting effects, the larger-than-life experience brings the film’s main characters, Emmet and Wyldstyle, back together with their friends for another awesome adventure.

“We’re excited to be partnering with Warner Bros. Consumer Products and The Lego Group on such a, dare I say, awesome, adventure. Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences,” says Merlin Entertainments CEO Nick Varney.

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their Lego collections out and piece together their imaginations. I know that LegoLand guests are going to love seeing these characters in a fun, new adventure,” says Lego Group vice president, licensing and entertainment Jill Wilfert.

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