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Lionsgate inks 30+ licensee partners for ‘The Hunger Games’ franchise

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MUMBAI: Lionsgate is celebrating the final chapter of its blockbuster The Hunger Games film franchise with the introduction of a new collection of themed products inspired by the franchise, including offerings specific to the upcoming final installment, The Hunger Games: Mockingjay – Part 2, which premieres in theaters on 20 November, 2015.

The merchandising program, the largest of its kind handled by Lionsgate’s internal consumer products team, includes a comprehensive, cross-category product lineup that ranges from apparel, accessories and jewelry, to the iconic Mockingjay pins from each of the films, to trend and collectible products.

The themed products are being licensed in partnership with numerous partners, including global toymaker Mattel; design and merchandising company of apparel and accessories, Bioworld Merchandising; pop-culture collectible maker Funko; monthly geek and gaming gear subscription service Loot Crate; worldwide costume and costume accessories licensee Rubie’s Costume Company; and wall art, stationary and accessories manufacturer Pyramid International.

The World of The Hunger Games collection delivers the most iconic moments from the past three films, including The Hunger Games, The Hunger Games: Catching Fire and The Hunger Games: Mockingjay – Part 1. With the release of The Hunger Games: Mockingjay – Part 2, an entirely new collection of products were developed using creative elements that focus on the climatic events from the final film.

“The release of The Hunger Games: Mockingjay – Part 2 allows us to celebrate the entire film franchise with Hunger Games fans worldwide. Our partners from around the world have created an amazing assortment of products that deliver the heart and emotion of The Hunger Games franchise,” said Lionsgate SVP franchise management, domestic consumer products Randy Shoemaker and Lionsgate SVP franchise management, international consumer products Sheila Clarke.

The World of The Hunger Games products will be available at retailers and specialty stores worldwide.

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