Lionsgate inks 30+ licensee partners for ‘The Hunger Games’ franchise

MUMBAI: Lionsgate is celebrating the final chapter of its blockbuster The Hunger Games film franchise with the introduction of a new collection of themed products inspired by the franchise, including offerings specific to the upcoming final installment, The Hunger Games: Mockingjay – Part 2, which premieres in theaters on 20 November, 2015.

The merchandising program, the largest of its kind handled by Lionsgate’s internal consumer products team, includes a comprehensive, cross-category product lineup that ranges from apparel, accessories and jewelry, to the iconic Mockingjay pins from each of the films, to trend and collectible products.

The themed products are being licensed in partnership with numerous partners, including global toymaker Mattel; design and merchandising company of apparel and accessories, Bioworld Merchandising; pop-culture collectible maker Funko; monthly geek and gaming gear subscription service Loot Crate; worldwide costume and costume accessories licensee Rubie’s Costume Company; and wall art, stationary and accessories manufacturer Pyramid International.

The World of The Hunger Games collection delivers the most iconic moments from the past three films, including The Hunger Games, The Hunger Games: Catching Fire and The Hunger Games: Mockingjay – Part 1. With the release of The Hunger Games: Mockingjay – Part 2, an entirely new collection of products were developed using creative elements that focus on the climatic events from the final film.

“The release of The Hunger Games: Mockingjay – Part 2 allows us to celebrate the entire film franchise with Hunger Games fans worldwide. Our partners from around the world have created an amazing assortment of products that deliver the heart and emotion of The Hunger Games franchise,” said Lionsgate SVP franchise management, domestic consumer products Randy Shoemaker and Lionsgate SVP franchise management, international consumer products Sheila Clarke.

The World of The Hunger Games products will be available at retailers and specialty stores worldwide.

Latest Reads
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International
Bengali film Posto to premiere on Hoichoi before satellite TV

NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere. This will provide Bengali moviemakers a robust additional...

Movies Regional
PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
Eros reports higher profit margin despite fewer releases

BENGALURU: Sunil Lulla-led Eros International Media Limited (Eros) reported 21 per cent margin (on operating income) for consolidated profit after tax (PAT) for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with 12.8 per cent margin for the corresponding quarter a last ago. The...

Movies Hindi
Inox reports increase in revenue, profits for second quarter

BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from...

Movies Hindi
1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi
Reduce GST on film industry, IMPPA pleads to FM Jaitley

NEW DELHI: The Indian Motion Pictures Producers Association (IMPPA) has urged the government to fix 5 per cent as the maximum GST rate that should be charged on all goods and services connected with the entertainment industry including entertainment tax.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories