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JAKKS bags licensing rights of ‘Batman v Superman: Dawn of Justice’

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MUMBAI: US toymaker JAKKS Pacific, Inc. has inked a licensing agreement with Warner Bros. Consumer Products to manufacture, distribute and market a line of toys and products based on Warner Bros. Pictures’ and RatPac Dune Entertainment’s feature film, Batman v Superman: Dawn of Justice. 

The movie, which is scheduled to hit theaters on 25 March, 2016, pairs the two Super Heroes for the first time on the big screen and is directed by Zack Snyder. It stars Ben Affleck as Batman and Henry Cavill as Superman.

The agreement, which covers the Batman v Superman: Dawn of Justice film, also includes a domestic and international renewal for the full DC Comics franchise. The multi-category license includes large-scale action figures and vehicles, accessories, games, wagons and more. JAKKS plans to launch its Batman v Superman: Dawn of Justice product line in Spring 2016 to coincide with the film’s worldwide theatrical release. New DC Comics product lines will also be available at retailers in Fall 2015.

“We could not be more excited to be part of the eagerly awaited Batman v Superman: Dawn of Justice franchise and welcome the opportunity to bring to life two of the most epic Super Heroes of all time. We look forward to continuing our legacy of creating innovative and character-specific toys for the DC Comics line, especially in our highly detailed and collectible Big Figures line,” said JAKKS Pacific executive vice president of marketing John Blaney.

“JAKKS consistently brings a larger than life statement to the toy aisle and we look forward to expanding our existing DC Comics offerings and building upon this partnership by bringing the epic Batman v Superman: Dawn of Justice to life with an all-new Big Figures line,” added Warner Bros. Consumer Products executive vice president Karen McTier.

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