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China fuels record global box-office revenue in 2014: MPAA

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MUMBAI: China’s fillip in ticket sales saw the Hollywood box office touching a new high in 2014. 

The Motion Picture Association of America, Inc. (MPAA) released its annual Theatrical Market Statistics Report for 2014, which shows that global box office receipts for all films released around the world reached $36.4 billion in 2014, an increase of one per cent over the previous record in 2013.

Growth continued to be driven by a dramatic expansion in the Asia Pacific region, which was up by 12 per cent overall, including China, which jumped 34 per cent and became the first international market to exceed $4 billion in box office ($4.8 billion total). The global growth occurred despite a drop in the US/Canada box office, which at $10.4 billion was down five per cent.

“In the past few years, more people than ever before around the world are going to their local cinemas to see movies made by filmmakers in the United States and all around the globe. This is not just an American story of success, but a worldwide story about the value of craft, creativity and the importance of a story well told. We tell stories that transcend borders and transform individual experiences into shared ones. 2014 was a strong year, and 2015 is starting out tremendously, with box office in the US/Canada up 11 per cent in the first two months of this year,” said MPAA chairman and CEO Senator Chris Dodd.

Additionally, the report showed that films released in the US/Canada by MPAA member studios increased for the first time in five years, reaching 136 in 2014. Total films and total films released by non- MPAA member studios also increased from 2013 (up seven per cent and five per cent, respectively).

In the US and Canadian marketplace, more than two-thirds of the population (68 per cent) – or 229.7 million people – went to a cinema at least once in 2014, comparable to the previous year. Frequent moviegoers who go to the cinema once a month or more continue to drive the movie industry, accounting for 51 per cent of all tickets sold.

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