American Film Market sets new records in 35th edition with footfall of over 7,900

NEW DELHI: The 2014 American Film Market (AFM) saw a footfall of 7,946 in its eight-day 35th edition that concluded at the Loews Hotel in Santa Monica.

The AFM saw 1,670 buyers coming from over 70 different countries. Of the 794 registered buyer companies, 90 were new to the AFM. The market saw a 3 per cent increase and an uptick in overall buyers from last year, with a notable growth in buyers from Latin America (up 34 per cent) and Asia (up 8 per cent).

Overall exhibitor attendance was up 1 per cent from last year with 2,825 executives from exhibiting companies from over 40 countries, with the largest number of exhibitors coming from the United Kingdom, France and Japan, after the United States.

Overall industry attendees, the non-buyers and sellers that include Attorneys, Bankers, Festivals, Film Commissions, Filmmakers, Financiers, Post Production Facilities, Producers, Studio Facilities, and Writers finished at 2,624, up 1 per cent from last year’s numbers.

The repetition of strong attendance reflects the AFM’s expanded programs for production community including the Conference Series, Roundtables, Conversations, and Producers Forums. The AFM screened 432 films with 352 Market Premieres, 85 World Premieres and a total of 654 screenings across the AFM Campus in Santa Monica.

The five-day AFM Conference Series showcasing sessions on Financing, Pitching, Production, Marketing and Distribution featured global industry leaders including: Brett Ratner (producer), Cassian Elwes (Independent Producer), Tobin Ambrust (Exclusive), Mark Damon (Foresight Unlimited), Mark Gill (Millennium), Rena Ronson (UTA), Emanuel Nunez (Paradigm), Russell Schwartz (Relativity), John Sloss (Cinetic), and Nicolas Gonda (Tugg). The AFM Conference Series, which launched four years ago, hosted international audiences of more than 700 daily.


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