Movies

Zee Cinema's marketing mania for the world tv premiere of 'Fukrey Returns' on 1st April at 8 PM

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/31/fukrey.jpg?itok=yJLU208G

MUMBAI: The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100 crores at the box office is all set for its World TV Premiere on Zee Cinema, Home of Blockbusters on Sunday, 1st April at 8 PM. Zee Cinema with its proposition Movies Masti Magic undertook a series of innovative marketing initiatives to promote the movie. To take the audience on a laughter riot and ensure that their day is packed with fun and entertainment, Zee Cinema, has declared Sunday, April 1 as 'Fukra’s Day' instead of Fool’s Day! #1stAprilFukraDay.

Richa Chadda a.k.a Bholi Punjaban and Varun Sharma a.k.a Choocha visited the capital where the movie was shot and made an appearance at the Delhi Zoo to celebrate Bijli ka birthday. Bijli, is the same tiger in the film who helps the Fukrey gang find treasure worth 10 crores! Zee Cinema has also collaborated with Icekraft, an ice-cream café and has come with customized offerings of ice-creams and state of the art coffee froth printing of Fukrey characters. The coffee froth printing is one of its kind and Zee Cinema and Icekraft are the flag bearers in kick starting this innovative offering for coffee lovers. This activity will be carried out across India in multiple outlets.

The marketing blitzkrieg spills over to the digital media as well with the channel putting forth engaging social media activities. With the  hashtag #1stAprilFukraDay, several quirky and engaging contests will be carried out on social media platforms inviting people to share their jugaad stories and people with the most unique and fun stories will be certified as You Are A Fukra! With the hashtag #AskChoocha, audiences’ favourite character of the Fukrey franchise, Choocha (Varun Sharma) took over Zee Cinema’s social media handles on 26th March and predicted the future of his fans. Choocha also answered questions by his fans and the lucky winners had a chance to interact with him on Twitter. On Facebook, Zee Cinema has created a special Fukrey Returns selfie frame where people will be encouraged to share their Fukra Gang selfies and several quirky one’s will be rewarded with Fukrey Returns merchandise. Additionally, the Fukrey gang also created special and eccentric jingles which will be played as announcements inside Mumbai Metro to spread the word on the date for the World TV Premiere of the movie.

That’s not all! Zee Cinema has also adopted a 360 degree marketing approach including TV, Print and Outdoor Media amongst other mediums to entertain viewers across all platforms to build the premiere on the channel.

Speaking about the success of the franchise, producer Ritesh Sidhwani, Excel Entertainment said, “Fukrey Returns received immense love & appreciation and fans of this franchise ensured in making it a huge success. This comedy genre reached out to family audiences as a wholesome entertainer. Zee Cinema has done a great job in promoting the Worldwide Television Premiere of the film in an innovative manner.”

Speaking about the same, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster said, “Fukrey Returns is the first of the numerous blockbusters that will be premiered on Zee Cinema in the new financial year. Television is a strong medium to build the fan base and legacy of any franchise. With the premiere of Fukrey Returns on Zee Cinema, the successful Fukrey franchise will definitely reach greater heights.”

Fukrey Returns begins a year later from where the first part ended. Bholi Punjaban (Richa Chadda) manages to come out of jail early but has to pay a price for the same. Since Bholi has to settle scores with the four Fukreys viz. Hunny (Pulkit Samrat), Choocha (Varun Sharma), Lali (Manjot Singh) and Zafar (Ali Fazal), she contacts them forthwith and asks them to think up a scheme to amass the crores required. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/07/bms.jpg?itok=DaZHKFB_
BookMyShow sells over 3.5 million tickets for Avengers: Infinity War; contributes close to 45% to its opening weekend collection in India

Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second when the bookings were at its peak on the weekend. BookMyShow has so far sold over 3.5 million tickets for this mega blockbuster and has contributed close to 45...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/07/PVR-800.jpg?itok=BC11f2Co
Higher numbers push up financials; 'Padmaavat' top grosser for PVR

BENGALURU: Higher box office, food and beverages (F&B) and sponsorship revenues, higher occupancy, higher average ticket prices (ATP) have helped push up Indian exhibitor PVR Ltd’s (PVR) overall numbers for the quarter and year ended 31 March 2018 (Q4-2018, quarter under review, FY-2018, year...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/02/ip.jpg?itok=3r-IHOLG
World IP Day celebration in Delhi and Mumbai

MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common...

Movies Hollywood
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/12/eros.jpg?itok=xcrdykee
Eros International's Bajrangi Bhaijaan grosses over Rs.169.17 crores (USD 25.95 million) in first 10 days of release

Eros International Media Ltd, a leading global film company in the Indian film entertainment industry, announced Producer Salman Khan Film’s Bajrangi Bhaijaan has collected over Rs. 160 crores within ten days of its release in China. More than two years since it opened in India, Bajrangi Bhaijaan...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/10/FWICE_0.jpg?itok=j36D4TLb
'Federation of Western India Cine Employees' conducts a successful conclave with 22 crafts union’s association

Mumbai: The Federation of Western India Cine Employees (FWICE), the nodal body for all cine employees hosted a formal get-together and benevolence meeting with the leaders of the 22 crafts union’s associations affiliated to it on 7th March 2018 at Pathare Prabhu Hall, Andheri (West), Mumbai.FWICE...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/28/david.jpg?itok=P-rRLRar
New York Film Academy announces expansion in India to keep pace with growth of the indian film industry as well as digital media & entertainment genres

New York Film Academy (NYFA) is one of the leading film schools of the world. It was founded on the philosophy that "learning by doing" combined with best industry practices is more valuable than years of theoretical study for filmmakers and actors. This educational model allows students to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/27/utv.jpg?itok=ayzcGjNq
UTV action packs in more power for fans

Home to a wide-range of high-octane movies across Hollywood, Bollywood, Asian and Regional cinema, UTV ACTION is the go-to linear channel offering uninterrupted dhamakedar entertainment to film aficionados. Now, the channel is all set to offer 100 plus new, adrenaline-rushing titles to its robust...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/padmaavat.jpg?itok=lvNhzj8C
Why Padmaavat in 3D almost didn't happen

​​Fans can’t stop raving about the 3D version of Padmaavat and how it drew them right into the world of Queen Padmavati. However, it is a little known fact that director Sanjay Leela Bhansali had long been considering the idea of releasing his films in 3D. “We wanted to try 3D with Guzaarish and...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/suli.jpg?itok=W5NWhzBG
Let Vidya Balan charm you with her simplicity with the world television premiere of 'Tumhari Sulu' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks is all set give you a sneak peek into the lives of middle-class suburban Indian households with the world television premiere of ‘Tumhari Sulu’ on 25th February at 12 noon. Vidya Balan and Manav Kaul’s portrayal of Sulochana...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories