Movies

Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

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MUMBAI: Buoyed by the success of its maiden web series called Man’s World, Yash Raj Films’ youth films wing - Y-Films is planning to launch its second web series - Bang Baaja Baaraat - on 4 November.

 

The five-part series is directed by Anand Tiwari and written by Sumeet Vyas, Amritpal Bindra and Anand Tiwari. Bang Baaja Baaraat is thestory of two crazy families that come together for one mental wedding. 

 

The cast includes Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam. The series will also mark the debut of YRF’s new find - Angira Dhar, who has also been signed up by the studio.

 

Additionally, the studio has also brought on board Lakme as the sponsor of the series. 

 

YRF talent management and Y-Films head and producer of the series Ashish Patil said, “Y-Films has always believed in pushing the boundaries of story-telling, our first series Man’s World was just the start of that journey on the web. With Bang Baaja Baaraat, we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that’s never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don’t miss it!”

 

HUL vice president - skin care Srinandan Sundaram added, “Bang Baajaa Baaraat promises to be an entertaining wedding story that the young audiences will relate to. We are happy to partner with YRF on this endeavour with our brand Lakmé as this is a good opportunity to strengthen Lakmé’s image on styling for special occasions such as weddings, a pivotal moment in a woman’s life.”

 

Mindshare Fulcrum leader Amin Lakhani said, “We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF’s forte of creating clutter breaking content & Mindshare’s expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we saw Bang Baaja Baaraat as a great opportunity for a contemporary brand like Lakmé. It has also given us a platform to engage the brand’s audience by creating interesting content around the series and its protagonist, Angira.”

 

The series’ costumes have been exclusively designed and styled by Diva’ni – a YRF & KBSH brand.

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