Movies

Viacom18 launches mega teaser campaign for 'Gabbar Is Back'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/movie-images/2015/03/19/gabbar12.jpg?itok=wjDTAUYj

MUMBAI: In a first-of-its-kind teaser initiative, Viacom18 Motion Pictures has launched a massive campaign for its upcoming action thriller Gabbar is Back. The initiative makes a daring new announcement - ?Bad is the New Good.?

Grossing almost one million touch points across 15 cities pan India, this 360 degree promotional drive is targeted at the grass root level in an attempt to effectively reach out to the common man.

Viacom18 Motion Pictures and Sanjay Leela Bhansali reunite for the film, which stars Akshay Kumar in the lead. Fighting for a cause, Gabbar ? a common man ? believes in standing up for what is right and is seen battling various grass root level corruption in his unique albeit brutal manner. With larger than life action sequences and a gripping storyline, the film will see Kumar in a never seen before avatar.

Viacom18 Motion Pictures vice president - marketing Rudrarup Datta said, ?The name Gabbar strikes the fear of the original Gabbar Singh and with this campaign, we have created witty hoardings, motion posters and other branding elements that warns one against corruption. The objective was to engage with the real junta at the grass root level. As the film is an entertainer with a message, our campaign reflects the same.?

Driving synergies with the film, the marketing teaser campaign for Gabbar is Back revolves around the common man and his uncommon problems with rampant corruption all around. Each branding element was customised for this campaign integrated with the original Gabbar Singh dialogues. For example, on a chai cup or poster ? the messaging reads as ? Chai Piyo, Chai Paani Nahi. On the other hand, the copy on a poster in a pan stall reads ? Rishwat Ka Chuna Khaaya, Ab Goli Kha.

On-ground: The Gabbar poster was inserted in 50,000 dabbas with about 3500 dabbawalas sporting the Gabbar pneumonic T-shirts. Close to 10,000 rickshaws across 21 cities, 370 buses covering Maharashtra, 15 hoardings across the Delhi metro line, 10 hoardings across the Mumbai Metro, 150 platform hoardings across Mumbai railway stations, two local trains with branding one on the Western Line and one on the Central, 35 hoardings on petrol pumps across Mumbai and Ahmedabad and 4500 Meru Cabs across four cities were branded with witty Gabbar creatives that warned all against corruption.

Additionally, eight lakh branded Gabbar teacups were distributed with 14,000 danglers and 7000 posters across 3000 tea stalls and 4000 pan stalls across 13 cities. Furthermore, Gabbar branded tags were inserted on LPG cylinders going to 1,00,000 households in Mumbai and anti-piracy posters were installed in 2000 entertainment retail stores across three cities.

Print: Innovative ads in were inserted in leading publications.

Radio: A strategic tie up wherein the teaser posters were distributed at chai stalls and pan tapris at 500 outlets across 17 cities where their channel plays.

Digital: Reaching out to a vast fan base, the campaign has already garnered 6790 Facebook likes, 1611 Twitter followers and 10574 Instagram followers in a matter of a few days. Four different motion teaser videos were launched on four portals with exclusive tie-ups for each of the videos. The first teaser alone garnered over five lakh views on the first day.

The hashtag #GabbarTeaser trended on Twitter India for five hours, reaching 7.5+ million users. The hashtag #GabbarIsBack reached out to 9.3+ million users even before the launch of official properties. Memes that were both witty and topical were created and floated across social media and Whatsapp.

The movie also stars Shruti Hassan, Sunil Grover and Suman Talwar with a special guest appearance by Kareena Kapoor Khan. Gabbar is Back is slated to release on 1 May, 2015.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/kamal_5.jpg?itok=xRiIWXqM
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/ganga.jpg?itok=ccflQVvn
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/Zee%20Cinemalu.jpg?itok=XUZCLS1p
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/itefaq.jpg?itok=uI4jxNky
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/monkey.jpg?itok=0potPgXf
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/14/ze.jpg?itok=FFtCj6MW
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/13/shemaroo-india.jpg?itok=5OljtmuK
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/10/pvr.jpg?itok=46nizMNQ
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/22/prive_0.jpg?itok=enzPXAI5
&Priv? HD to premiere the psychological thriller ?The Gift? on 23rd June

&Priv? HD, the premium destination for nuanced cinema, is all set to premiere the American mystery-thriller The Gift on Saturday, 23rd of June at 1:00 pm and 9:00 pm. The movie marks the directorial debut of actor Joel Edgerton who also plays a central character along with Jason Bateman and...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories