Movies

Ultra to promote 3D Marathi films

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MUMBAI: Ultra Media & Entertainment is all set to promote 3D Marathi films in India. Ultra Studios & Digital Labs - a division of Ultra Media & Entertainment with its state of the art studio will be offering various end-to-end 3D film making solutions for the Marathi filmmakers in subsidized rates globally.

A custom made solutions package will be provided for every 3D filmmaker as per their unique requirements under this vertical. The core idea behind this initiative is to provide specialized, hi-tech 3D content output of global standards for these filmmakers in India.

The various services offered under this vertical will be: 2D to 3D Stereoscopic Conversion using the studio?s in-house indigenous software VFX for 3D films; analytical quality measurement and enhancement software application; providing specialized 3D direct cameras on rental supply made to order 3D camera rigs on rental; and provide technically sound stereographers for film direction and assistance etc.

In the recent past, the Marathi film industry has been churning some interesting 3D films but with a rare frequency. The first 3D film in Marathi Aai Mala Maru Nako was made by Satyaprakash Mangtan and released in 2012. This was followed with Zapatlela 2 by Mahesh Kothare in 2013. Dhyaaas, which released in 2014 was the last 2D to 3D stereoscopic film in Marathi that was released in India. 

Currently young filmmakers are making interesting films on various contemporary and out of the box subjects. This has opened up a new set of viewers who patronize such films. 3D technology can enhance viewing experience especially of films made by these makers in certain genres like sci-fi, action and adventure, horror and thriller etc. 

Ultra, in the recent past, had successfully provided complete 3D solutions to many national and international projects. Especially by providing these 3D solutions package, Ultra particularly wants these experimental filmmakers to experience the ?Make in India? phenomenon in its true sense. 

In their endeavor to provide a one-stop shop service for the Marathi film industry from shooting the first scene to the end DPX/ DCP format, Ultra Studios recently also started providing them with their state of the art, in-house post-production facilities in subsidized rates.

Ultra Media & Entertainment MD Sushil Kumar Agrawal said, ?We at Ultra have always offered all our services abreast with its latest technology. Currently Marathi cinema is going through a very interesting phase with films made in all genres possible for the global audience. I can foresee many Marathi films being made in 3D in the immediate future and our specialized 3D film solutions will only enhance the story telling and viewing experience for the audience. By offering these exclusive services in subsidized rates we only would like to help these filmmakers. It will actually assist them to completely concentrate in their craft of making interesting 3D films with less commercial burden.?

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