Dhoom 3 still going strong at BO

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By Vinod Mirani Posted on : 20 Jan 2014 06:02 pm

MUMBAI: Karle Pyar Karle, a launch pad for Shiv Darshan, which afforded an ambitious release with about 1000 screens, has not been able to make any impact. A youth oriented action romance; it has failed to draw its target audience. The film opened to less than 10 per cent occupancy and has only tapered down thereafter.
 
The other two releases – Miss Lovely and Parathe Wali Galli, failed to draw enough audience to conduct shows.
 
Yaariyan scored on the strength of its music the mixed reactions of the viewers notwithstanding. The film has sailed to safe grounds with the first week collection figures of 26.25 crore.
 
Dedh Ishqiya, as one gathers from the viewers’ response, fell short of expectations; most preferred the earlier version. Having opened to a lukewarm response, the film maintained on the lower side to end its first week with figures of 18.3 crore.
 
Sholay 3-D has added 2 crore in its second week thus taking its two week total to 10.3 crore.
 
Dhoom 3 squeezes the  box office to its last potential collecting 4.75 crore in its fourth week taking its four week tally for the Hindi version to 272.49 crore; 285.24 crore including TnT versions.
 
The exhibition trade is again looking forward to the Republic Day weekend release, Jai Ho, the latest Salman Khan offering for at least two weeks of throbbing box office. This time, the Khans seem to have chosen a subject with a social message. The film is based on the Chiranjeevi starrer Telugu film, Stalin (2006).

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