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Sony Music carries out marketing innovation for ‘Gori Tere Pyaar Mein’

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MUMBAI: Known for its marketing innovations with every release, Sony Music introduced a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the brand new song Tooh will be launched on Gaana.com on 8 October where in every time a user logs on to the website, they will get to listen and view the teaser.

Commenting on the same, Sony Music India marketing director Sanujeet Bhujabal said, “The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”

In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala, Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms.
Composed by the multi-talented music director duo, Vishal-Shekhar - who has also worked on Punit Malhotra's I Hate Luv Story - have created a truly memorable music that merges with the theme of the film.

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