Movies

‘Shuddh Desi Romance’ website wins honour at the Asian CEF Awards

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MUMBAI: Everymedia Technologies has been awarded the “most admired audience engagement website” by the Asian CEF Awards for excellence in web and app along with the integrated marketing awards. The company won the award for the movie website, www.shuddhdesiromance.com, which they had created for Yash Raj Films’ ‘Shuddh Desi Romance.’

The Asian CEF Awards ceremony, along with the integrated marketing communications forum, was held on 6 December 2014, at Taj Lands End, Mumbai.

Everymedia Technologies chief technology officer Parag Bhansali said, “It is always an honour to be recognised for your work and this is certainly a proud moment for the entire team. The website did noticeably well in bringing in more audience even in the age of social media. We’re thankful that YRF entrusted their faith in us and hope to continue doing quality work in the future.”

 Yash Raj Films vice president digital Anand Gurnani added, “Connecting with the audiences on the digital space has many hurdles of its own, especially when everybody depends on social media these days. Cracking a concept led website for a movie like ‘Shuddh Desi Romance’ was even tougher. We are glad that our efforts in getting the right strategy for the website and audiences at large paid off.” 

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