Reliance MediaWorks completes another collaboration with YRF with 'Gunday'

MUMBAI: Reliance MediaWorks today announced its successful collaboration with Yash Raj Films for their recently released blockbuster Gunday. The media and techno-creative solutions provider was behind the recreation of the fiery 70’s of Kolkata - in all its glory and has crafted more than 500 VFX shots for the film.


The train chase sequence is one of the most complex and difficult sequences in the film. This sequence alone has 160 VFX shots. The RMW team took extreme close-ups, close-ups of wheels braking, squealing etc. to make the effects look real. This sequence is a crucial one, setting the tone for the film with its thugs, stark landscape and acts of heroism.


Another difficult sequence is the blast in the mines, where the entire hill had to be created through VFX. The Reliance MediaWorks team worked in tandem with the film’s unit and the VFX work progressed simultaneously with the shoot, so the turnaround time was less, efficiency was higher and the consistency in the integration of the VFX was greater.


Ali Abbas Zafar, Director, Gunday said, “Gunday involved the creation of a rustic old world charm set in the bustling city of Kolkata. It thus involved immense creative visualization. It was a good experience working with the VFX team at Reliance MediaWorks.“


Aashish Singh, VP –Production, YRF said, “This project involved complex VFX and creative craftsmanship with a short delivery period. We chose Reliance MediaWorks because it could handle those complexities and still deliver exceptional control and quality.”


Mr. Venkatesh Roddam, CEO Reliance MediaWorks said “At Reliance MediaWorks, we strive constantly to raise the bar and endeavor to provide a realistic experience to the audience.”


Naveen Paul, Creative Head, Reliance MediaWorks said, “The scope of work for Gunday involved the creation of a whole era and provided an opportunity for us to showcase our diverse skills. Working closely with Ali Abbas Zafar ensured delivery of exactly what the Yash Raj Films team was looking for.”

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