Movies

Relativity ? B4U ties up with Balaji Motion Pictures

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MUMBAI: Relativity - B4U, a joint venture established earlier this year, announced an association with Balaji Motion Pictures to produce three films, with the first being the Hindi remake of The Best of Me. The cast for the Hindi adaptation of the film is yet to be announced.

Announcing the agreement, Relativity-B4U CEO Ishan Saksena said, ?Balaji has been producing hugely successful films over the last few years. This coupled with their undisputed TV content leadership makes Balaji an automatic choice for us to tie in. This three film co-production, a natural step in our progression provides a platform to bring the best of Relativity?s intellectual property, production skills, and unique monetising strategies to India, and partner with Balaji whose strengths in this area are unsurpassed.?

Commenting on the new deal, Balaji Telefilms Group CEO Sameer Nair said, ?B4U has always been at the helm for delivering Bollywood content in India and internationally. This association with Relativity-B4U allows both our organizations? synergies to be maximised and allows us to create engaging successful content for Indian audiences. We feel that this co-production deal plays to our mutual strengths and will give Indian audiences uniquely creative filmed content.?

Adding to the same, Balaji Telefilms joint managing director and creative director Ekta Kapoor revealed, ?The co-production tie-up also brings us unprecedented access to Relativity?s catalogue past and future and allows for the films to be re-imagined for India. Relativity boasts of an exciting array of films and a creative collaboration with Relativity is something that excites all of us at Balaji."

"The agreement brings great strength to Relativity's existing catalogue of content, and we believe that this is a unique blueprint that further bridges two great filmmaking industries -- Hollywood and Bollywood," added Relativity CEO Ryan Kavanaugh.

Relativity - B4U also recently premiered its first distribution venture The Best of Me, at the first South Asian premiere of a Hollywood film in the company of its lead actors Michelle Monaghan and James Marsden, and Director Michael Hoffman.

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