Movies

PVR sub-brand in tier-III towns on anvil, engages fans with interactive card

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/16/PVR.jpg?itok=cSPDV7pQ

NEW DELHI: Rs 21.8-billion multiplex chain PVR, which is aiming to touch 1000 screens by 2020 having crossed 600 recently, is likely to form another brand to tap tier-III towns.

PVR sources confirmed to indiantelevision.com that the aim was to cater to every price category, and extend its reach to the entire country.

However, PVR chairman and managing director Ajay Bijli said the plan was still in early stages and, it may take some time to work out the right model.

Meanwhile PVR, which has completed 20 years of its existence, has launched a scheme to attract regular cinegoers by launching a PVR Privilege loyalty programme which will offer its estimated 75 million loyal visitors an enriched array of first-class redemption opportunities and enhanced benefits.

To support the launch, PVR is offering food and beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising 600 screens.

The new loyalty programme was launched at an event in Delhi where the versatile actor Aamir Khan – whose latest film ‘Secret Superstar’ directed by Advait Chandan is being released next week -- became the first member of this programme.

Actress Zaira Wasim was also present at the event. ‘Secret Superstar’ has a unique storyline revolving around Insu (Zaira), a young Muslim girl, who aspires to become a singer but faces restrictions from her conservative father. She happens to cross paths with a musician, which unfolds into an exciting journey.

About the film, Khan said he took up a subject that excited him and not by the trends prevalent at that time.

Bijli said: “Watching movies becomes a one-sided affair. The aim of the loyalty programme is to involve every cinegoer who will send in his views about the film, and about the facilities in the theatre premises. This will make it more engaging for the cinegoer.”

Joint MD Sanjeev Kumar Bijli said: “This is designed to be one of the most rewarding programme in cinemas. It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings. He told indiantelevision.com that it could also customise diets for viewers who may have diabetes or are glutton-allergic.

PVR chief of strategy Kamal Gianchandani, who designed the loyalty programme, said the phone number of a viewer becomes his entry into the programme. He said the +1 Approach is to increase visitation as well as make the theatre relevant to advertisers. Every point earned by a member is equivalent to Rs 50. There is no entry fee by a five per cent benefit on becoming a member. He added that PVR releases around 900 films a year, and will attempt to ensure that it is able to cater to each member individually to inform him or her in advance about the kind of films being released. The programme works best on a smartphone but can also be used on a feature phone, he added.

Guests can inquire at their local PVR cinema, at pvrcinemas.com or can download the PVR mobile app.

The Privilege programme is India’s first fully digital cinema loyalty programme and offers the following consumer benefits:

· Reward points on each purchase of tickets or food and beverages

· Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B

· Personalised offers, and services at cinemas

· Bonus points during special occasions

· Easy to use, with a QR-code based virtual card in App, Website and at Cinemas

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/28/movies.jpg?itok=GTzpGxok
Upcoming Bollywood Movies we are excited about in 2019

First half of 2019 saw some amazing movies like Gully Boy, Total Dhamaal and Bharat, But the later half of the year is sure to be more exciting with some really big budget Bollywood films set to release. The upcoming movies that we are really excited about in 2019 and early 2020 are… Student Of The...

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/04/ZEE---Vibha-Chopra-headshot.jpg?itok=fgc5eu8F
Zee Entertainment Elevates Vibha Chopra as Head of Global Syndication & International Film Distribution

Mumbai -  Mr. Mukund Cairae, Chief Operating Officer - International Business at Zee Entertainment Enterprises Limited (ZEEL), announced the expanded role of Ms. Vibha Chopra to Head-Global Syndication & International Film Distribution at ZEEL.  She has taken over the global licensing and...

Movies International
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/hollywood.jpg?itok=n73u1xMG
“Hollywood Stars” - Behind TheScenes

Marvel’s latest superhero flick Avengers: Endgame has taken the Indian box office by storm, minting Rs. 157 crore within three days of release, easily raking in the highest opening weekend for a Hollywood film in the country so far.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/03/av.jpg?itok=czd4-eoS
Cinépolis redefines the movie experience by launching ‘Cinépolis Onyx 3D’- India’s first 3D LED screen

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit by attendance, today launched, ‘Cinépolis Onyx 3D’, a revolutionary ‘Onyx’ LED technology supporting 3D.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/10/insiton.jpg?itok=MIptO__b
Namas-K brings K-pop to India

The Korean wave has finally reached the shores of India and it is creating a sensation that is giving India’s entertainment industry an awakening to the broader spectrum of music and dramas attracting early-adopter, social media-savvy millennials.

Movies Short Films
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/09/Eros-International.jpg?itok=8PopX8hn
Eros International's Andhadhun Grosses Over $14 Million in China in First Weekend

Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced that Andhadhun, an engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte has collected over $14.0 million within four days of its release in China.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/miraj.jpg?itok=dEEuTTdW
Miraj Cinemas hits a century

Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/25/rachna_0.jpg?itok=ms-idhHd
It’s time for independent content to shine

People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai.

Movies Independent
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/mnx.jpg?itok=PQm6E_5P
MNX announces ‘King of Hollywood’

MNX, Hollywood’s wild child, launches its biggest property ‘King of Hollywood’, starting December 17, 2018, Monday to Friday @9pm.

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories