PVR Nest initiates films for change with Roses & Chiranjiv Bharati school

MUMBAI: PVR, one of India’s largest film entertainment company through its social program and registered foundation PVR Nest, Roses (Road safety & Emergency School) and Chiranjiv Bharati School created a film based road safety education program at PVR Cinema at MGF Mall, Gurgaon.

Chiranjiv Bharati School is synonymous with the name of Late Shri Chiranji Lal Ansal, an eminent educationist and a great visionary. This solid foundation is what the School is built on–a culture that fosters innovative thinking, application of technology in traditional systems of education, together with a commitment to revolutionise learning for a better tomorrow.

For the first time a social foundation and a school have come together on a same platform combining their synergies to create a very unique entertaining educational session on the very important issue of road safety for children who are the “Future road users”. The messaging of the day was that all of us forget about the best behavior practices while on road. The mundane issue of road safety was communicated to the children in the most innovative and entertaining manner using films as a medium to bring about behavior change among children towards road safety so as to reduce the rate of accidents and make it a social movement.

More than 400 children from Chiranjiv Bharati School participated in the program and took the pledge to carry the initiative forward by forming road safety clubs in school and making their own original films on the issue.

Roses chairman Subodh Lal conducted an interactive road safety educational session with students and urged them to become responsible for not on Family’s safety but to create awareness and adopt safe road behavior practices. 

The program was given an opening with CineArt educational workshop which was followed by a theatre on road safety and Film making session by filmmakers.

On the occasion, PVR VP - CSR Deepa Menon said, “At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with Chiranjiv Bharati School to create education and action on this very important issue of children’s and family health and nutrition using the innovative mediums of films.” 

Lal added, “Roses has always strived to not only create awareness on Road safety but also aims at creating a mindset and a behavioral change amongst youth. We are happy to partner with PVR Nest and Chiranjiv Bharati School for an enriching session and assist the children in learning about road safety.”

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