Period films don’t work in India

MUMBAI: Period films, whether fantasy or based on real events, don’t work in India. They usually spell disaster at the box office. Rangoon adds to the list of recent disasters like Pankaj Kapur’s Mausam (2011), Kunal Kohli’s Teri MeriKahaani (2012) and Anurag Kashyap’s Bombay Velvet (2015). Just when one thought Kashyap’s indulgence called Bombay Velvet was the ultimate disaster at the box office, Rangoon has come as the bigger one.

The other day, Rangoon director Vishal Bhardwaj stated on a TV show that he had no clue about World War II having been fought on an Indian border and yet he decided to make this film? It was okay to do that if one was making a fantasy but not a period film from a chapter from the history as huge as World War II!

*Rangoon opened on 24 February, a general holiday for Mahashivratri. The holiday could not in any way help the film generate a decent opening response. In fact, it was pathetic opening of five crore.

There was no sign of Saturday adding anything much as the film remained stagnant while the Sunday collections hovering at same levels with nil improvement.

The film ended its first weekend with a tally of Rs 14.5 crore.

The film may not even recover its cost on print and promotion, proving to be a total disaster.

*The Attack On Ghazi, a film on the 1971 war of the Indian Navy drowning the powerful Pakistan Navy submarine, Ghazi, is appreciated but not enough to make its mark on the box office. The film collects Rs 11.4 crore from its Hindi version in its first week. The film may gain some more patronage as the week’s release, Rangoon, is poor.

*Running Shaadi is poor, just managing to cross a crore mark in its first week with a figure of Rs 1.5 crore.

*Irada, despite the presence of Naseeruddin Shah and Arshad Warsi in the cast, fails to get footfalls and falls short of one crore mark in its first week raking in just about Rs 90 lakh!

*Jolly LLB seems to be making the most of poor oppositions despite being a mediocre film, especially compared to the first version. The brand equity of the title and Akshay Kumar in the lead have helped the film sustain. The film has added a good Rs 23.8 crore in its second week taking its two week total to Rs 95.9 crore. However, the film still needs to hold its own to emerge as an earning film.

*Raees adds Rs 20 lakh in its fourth week to take its four week total to Rs 130.6 crore.

*Kaabil collects Rs 50 lakh in its fourth week to take its four week total to Rs 92.7 crore.

*Dangal has added another Rs 20 lakh to its total in its ninth week taking its nine week total to Rs 388.1 crore.

Latest Reads
PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI

PVR Cinemas, with its storied history of becoming the leading exhibitor and an eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of Moving Image (MAMI) in Delhi.

Movies Hindi
Banijay Asia ropes in Rishi Negi as chief operating officer

Banijay Asia, founded by Deepak Dhar, has appointed Rishi Negi as chief operating officer (COO). The group recently announced its entry into the region with a commitment of producing scripted and non-scripted content across genres including digital and films for India and South East Asia. Negi...

Movies Independent
Shemaroo gears up for digital era; adds devotional app Ibaadat

MUMBAI: Right at the opportune time, one of India’s oldest media companies, Shemaroo Entertainment, has launched a new devotional app called Ibaadat. The Islamic devotional app will contain live feeds, devotional tunes, an e-commerce platform, donation service, etc. Over time, customer feedback...

Movies Hindi
BookMyShow sells over 3.5 million tickets for Avengers: Infinity War; contributes close to 45% to its opening weekend collection in India

Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second when the bookings were at its peak on the weekend. BookMyShow has so far sold over 3.5 million tickets for this mega blockbuster and has contributed close to 45...

Movies Hollywood
Higher numbers push up financials; 'Padmaavat' top grosser for PVR

BENGALURU: Higher box office, food and beverages (F&B) and sponsorship revenues, higher occupancy, higher average ticket prices (ATP) have helped push up Indian exhibitor PVR Ltd’s (PVR) overall numbers for the quarter and year ended 31 March 2018 (Q4-2018, quarter under review, FY-2018, year...

Movies Hindi
World IP Day celebration in Delhi and Mumbai

MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common...

Movies Hollywood
Zee Cinema's marketing mania for the world tv premiere of 'Fukrey Returns' on 1st April at 8 PM

The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100...

Movies Hindi
Eros International's Bajrangi Bhaijaan grosses over Rs.169.17 crores (USD 25.95 million) in first 10 days of release

Eros International Media Ltd, a leading global film company in the Indian film entertainment industry, announced Producer Salman Khan Film’s Bajrangi Bhaijaan has collected over Rs. 160 crores within ten days of its release in China. More than two years since it opened in India, Bajrangi Bhaijaan...

Movies Hindi
'Federation of Western India Cine Employees' conducts a successful conclave with 22 crafts union’s association

Mumbai: The Federation of Western India Cine Employees (FWICE), the nodal body for all cine employees hosted a formal get-together and benevolence meeting with the leaders of the 22 crafts union’s associations affiliated to it on 7th March 2018 at Pathare Prabhu Hall, Andheri (West), Mumbai.FWICE...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories