Movies

Non-Khan Bahubali2 shows the power of three -- Rs 300 cr

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It is happy hours for the exhibitors, especially the multiplex properties. After starving for footfalls, Bahubali 2: The Conclusion has come as a saviour. Never look a gift horse in the mouth so no matter it is not a Hindi super star film, just a dubbed film from South. The film carried a solid brand equity created by its predecessor, Bahubali: The Beginning.

The multiplexes tried all possible avenues to feed their auditoriums in absence of films. Earlier, they tried to programme IPL matches and other such events to no avail. Who would want to watch an exciting match of cricket in a dark hall under a disciplined guidelines when you can watch it at home or a restaurant or a club with drinks and full control over the proceedings with a remote in your hand?

So, building multi-screen halls was not a wise decision which proves a liability when you don’t have a Salman Khan or Aamir Khan film. They give you a fortnight audience while others manage a weekend’s feed.

Saying, ‘where the next meal is is coming from’ won’t be an exaggeration in case of these multiplexes.

Bahubali: The Beginning came out of the blue and left promising a lot. Hence, Bahubali 2: The Conclusion, became the most awaited film by both, the audience as well as the exhibition trade. To every stakeholder’s relief, the film has more than lived up to all the expectations the earlier film promised.

Because, except Bahubali 2 there is nothing the multiplexes as well as the single screens have to screen. They have been facing the ‘No audience, No show’ routine for a long time.

*Bahubali 2: The Conclusion (Dubbed from Telugu) has been collecting figures all through its first week which most Hindi superstar films do on their day one or two if they manage to find a holiday release. In fact, the film has exceeded best Hindi film collections by miles.

*Since the entire exhibition trade is surviving on just one film for the last few days, here is how and why: The film has continued to maintain collections in high crore range all through its first weekend by collecting Rs 40 crore on Friday and Saturday and peaking at Rs 46 crore on Sunday to end its opening weekend with over Rs 146 crore.

The victorious run continued as the film kept on the same scale on Monday with part of India having a holiday. The collections dropped by 25% on Tuesday but that was not alarming since the film picked up again. Finally, the film ended its first week sweep of the box office with a total take of Rs 245.6 crore.

The film has been enjoyed a fitting second weekend which is reported to have added another Rs 80.2 crore for its second weekend thus taking its 10 day total to Rs 325.8 crore.

The other films released in recent weeks, Noor, Maatr, Begum Jaan, Naam Shabana, Phillauri have all ended with disastrous outcome.

*Last week’s release, Mantostaan, despite a very limited release, has failed to draw the audience.

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