BENGALURU: Muted box office performance by most of the films released during Q3-2014 resulted in a 48.6 per cent drop in consolidated PAT to Rs 14.16 crore from Rs 27.55 crore in Q2-2014 for Indian motion picture exhibition, production and distribution house PVR Limited. Revenue also dropped by 7.91 per cent in Q3-2014 to Rs 339.39 crore from Rs 367.27 crore in Q2-2014.
Consolidated numbers cannot be compared with Q3-2013, because Cinemax became a subsidiary of PVR Limited only effective 7 January 2013.
PVR Limited has three main revenue streams - Movie Exhibition; Movie Production and Distribution and ‘Others’ which includes bowling, gaming and restaurant services.
PVR says that there were only three big films (Goliyon Ki Raasleela Ram Leela, Krrish 3 and Dhoom 3) in Q3-2014 as compared to seven big films (Student of the year, English Vinglish, Jab Tak Hain Jaan, Son of Sardar, Talaash, Dabangg 2 & Life of Pi) in Q3-2013. The company says that big films like Boss, Beshram, R..Rajkumar, Bullet Raja underperformed. Further it says that occupancy of top 10 movies for Q3-2014 for comparable properties was down by six per cent as against same period last year, while Admits for top 10 movies for comparable properties was down by 17 per cent as against same period last year. Top 10 movies admission contribution was 62 per cent in Q3 2014 as against 71 per cent in same period last year.
In spite of the drop in footfalls, the average total ticket price in Q3-2014 at Rs 169 was up by 3.55 per cent from the Rs 163 in Q3-2013 and remained the same as the immediate trailing quarter (Q2-2014). Total consolidated admits in Q3-2014 fell by 5.3 per cent to about 143 lakh (100 lakh=1 crore) from 151 lakh in Q3-2013 and fell by 13.86 per cent from 166 lakh in Q2-2014.
Overall net box office revenue (PVR and Cinemax combined) was down by 1.45 per cent at Rs 196.59 crore in Q3-2014 as compared to the Rs 199.48 crore in the corresponding quarter of last year and was 11.59 per cent lower than the Rs 222.36 crore in Q2-2014.
Consolidated Food and Beverage (F&B) revenue grew by 14.62 per cent in Q3-2014 to Rs 73.13 crore as compared to Rs 63.80 crore in the corresponding quarter of previous year, but fell q-o-q by (-7.95) per cent from Rs 79.45 crore.
Consolidated Sponsorship Income during the quarter grew 23.05 per cent to Rs 41.95 crore from Rs 32.28 crore over same period last year and grew 18.24 per cent from the Rs 35.48 crore in Q2-2014; on account of synergies arising out of acquisition of Cinemax says the company.
PVR Limited movie production and distribution segment reported revenue of Rs 6.81 crore for Q3-2014, up 11.27 per cent as compared to the Rs 6.12 crore in Q3-2013, but down by 4.62 per cent as compared to the Rs 7.14 crore in Q2-2014. The segment results were a positive Rs 2.5 crore in the current quarter as compared to a positive Rs 1 lakh (Rs 0.01 Crore) in Q2-2014 and NIL in Q3-2013.
Let us look at the other Q3-2014 figures reported by PVR
The two brands that contribute to PVR Limited movie exhibition revenue are PVR Multiplex and Cinemax Multiplex which was merged last year with PVR Limited (as mentioned above).
PVR Multiplex Numbers
PVR reported revenue of Rs 224.42 crore in the current quarter, up 15.11 per cent as compared to the Rs 194.8 crore in Q3-2013. Its net box office collection at Rs 136.06 crore was 12.58 per cent more than the Rs 120.86 crore in Q3-2013, but 9.64 per cent lower than the Rs 150.58 crore in Q2-2014.
PVR expense during Q3-2014 at Rs 191.24 crore was 19.32 per cent higher than the Rs 160.28 crore in Q3-2013 and 0.7 per cent lower than the Rs 192.58 crore in Q2-2014.
PVR Finance cost at Rs 13.34 crore in Q3-2014 was 67.38 per cent more than the Rs 7.97 crore in the corresponding quarter of last year and 14.41 per cent more than the Rs 11.66 crore in Q2-2014.
PVR Total Admits in the current quarter grew by 6.6 per cent to about 97 lakh from 91 lakh in the corresponding quarter of last fiscal but fell by 11 per cent from the 109 lakh reported during Q2-2014.
PVR Total Average Price per ticket in Q3-2014 at Rs 181 which was four per cent more than the Rs 174 in Q3-2013 and 2.26 per cent more than the Rs 177 in the immediate trailing quarter.
PVR F&B income during Q3-2014 at Rs 49.79 crore was up 32.7 per cent as compared to the Rs 37.52 crore in Q3-2013 but was down by 8.64 per cent as compared to the Rs 54.50 crore in Q2-2014.
PVR Q3-2014 Sponsorship income was up 30.28 per cent to Rs 30.39 crore from Rs 23.25 crore in Q3-2013 and was up 24.55 per cent as compared to the Rs 24.32 crore in the immediate trailing quarter.
PVR Q3-2014 PAT was down by 10.76 per cent to Rs 12.69 crore from Rs 14.22 crore in Q3-2013 and down by 41.87 per cent from Rs 21.83 crore in Q2-2014.
Cinemax Multiplex brand Numbers
Cinemax reported revenue of Rs 96.51 crore for Q3-2014, down by 17.38 per cent from the Rs 116.81 crore in Q3-2013 and down by 13.65 per cent as compared to the Rs 111.77 crore in Q2-2014.
Cinemax expense during the current quarter at Rs 82.12 crore was 9.69 per cent lower than the Rs 90.93 crore in Q3-2013 and 2.74 per cent lower than the Rs 84.43 crore in the immediate trailing quarter.
Cinemax Finance Cost for Q3-2014 at Rs 2.59 crore was 24.27 per cent lower than the Rs 3.42 crore in Q3-2013 and 3.72 per cent lower than the Rs 2.69 crore in Q2-2014.
Cinemax Total Admits in Q3-2014 were down by 23.33 per cent at 46 lakh from about 60 lakh in Q3-2013 and were down by 19.3 per cent from about 57 lakh in Q2-2014.
Cinemax Total Average Price per ticket in Q3-2014 was 1.25 per cent more at Rs 162 in Q3-2014 as compared to the Rs 160 in the corresponding period of last year and 4.52 per cent higher than the Rs 155 in Q2-2014.
Cinemax F&B Income at Rs 23.34 crore was down (-11.19) per cent as compared to the Rs 26.28 crore in the corresponding quarter of last year and was down (-6.45) per cent from the Rs 24.95 crore in Q2-2014.
Cinemax Sponsorship Income for Q3-2014 at Rs 11.66 crore was 29.13 per cent up from the Rs 9.03 crore in Q3-2013 and 4.48 per cent more than the Rs 11.16 crore of the immediate trailing quarter.
Cinemax PAT for Q3-2014 at Rs 4.56 crore was down by 45.58 per cent from the Rs 8.38 crore in Q3-2013 and was down to almost a third (down by 65.18 per cent) of the Rs 13.08 crore in Q2-2014.
During the year, PVR says that it has opened 12 new properties with 60 screens and currently operates a network of 408 screens spread over 95 properties in 39 cities across the country. During the quarter, the company also surpassed an important milestone of 400 screens in India, further consolidating its position in the multiplex space in India. The company says that it will continue its aggressive expansion plans and intends to add approximately 40 screens in the next six months.
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