MUMBAI: One of India’s largest broadcaster of entertainment, movies and sports, Star India Network, has announced the launch of its fourth Hindi movies channel - Star Gold Select HD. An exclusively HD channel Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on television to a discerning audience. The channel will go live on 6 March, and will be available on Tata Sky and digital cable platforms.

Star general manager - Hindi movies cluster Hemal Jhaveri adds "From a Hindi movie content-consumption point of view, it's safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”.

Currently, movies on television are intermittently consumed and often times, breaks and repeats lead to a less-than-ideal viewing experience. Star Gold Select HD is committed to bringing the multiplex-experience of watching movies to the comfort of our homes. To stay true to this commitment, apart from its lineup of distinguished content, every movie will have just one break. The channel promises to premiere one movie every week at the 9 pm prime slot.

"Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content. , with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience," adds Jhaveri.

Star India is all set to launch Star Gold Select HD with its integrated marketing campaign on television, leveraging the STAR network strength, on digital, and radio. Along with this, a multi-city cinema plan has been designed to drive awareness with passionate movie lovers. Star Gold Select HD is a step forward in the direction of bringing great stories to its viewers in an engaged, enjoyable manner.