'Ludo' makers trademark the film title, create history

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By indiantelevision.com Team Posted on : 20 Jun 2014 05:45 pm

MUMBAI: Bengali cinema's controversial duo, Nikon and Q are ready with their latest film – Ludo. A film entering the unchartered territory of fantasy thrillers, the movie is bound to both - shock and leave audiences awestruck - with its brand new storytelling.

The makers of the movie have gone ahead and applied for registering the film's title Ludo as a trademark, as an entertainment idea after sensing its strong potential of building a franchise around the movie/concept.

Idyabooster co-producer Nandini Mansinghka says, "To acquire/own a film title, one needs to register it with a film association, in this case we have done with EIMPA (Eastern Indian Motion Pictures Association). But that's not enough in case of a dispute. If one trademarks the title, which is registering it with the government, it protects our interest and refrain others in the country from using it (in that category) as a film name."

The film features the sensuous Rii Sen, Joyraj, Subholina, Ronodeep, Ananya and Soumendra. Q and Nikon are already looking forward to a sequel, especially after the strong buzz the film has created at Cannes Festival this year.

TAGS: Ludo | trademark | Nikon | Q |
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