Movies

Kangana Ranaut named brand ambassador of LIVA

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2015/03/28/aac2.jpg?itok=CwOMKE0g

MUMBAI: Birla Cellulose, from Aditya Birla Group, unveiled its new age fabric brand, LIVA. The company has named Kangana Ranaut as its new brand ambassador.

The company also launched the Liva Accredited Partner Forum (LAPF) at JW Mariott, Mumbai with a fashion show. LIVA is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment.

The evening saw an amalgamation of the five elements to bring out the essence of LIVA, in a fluid fashion showcase titled ‘Panchtatva’.

James Ferreira, renowned for his subtle non-literal infusion of Indian elements, presented the LIVA Collection themed Air, whereas Puja Nayyar, known for her unique ideation towards experimentation in design, used Earth as an element to showcase the expanse of the fabric LIVA. Narendra Kumar, known for his structured silhouette and sharp tailoring, displayed the fluidity of the fabric, using Water as the inspiration and Anita Dongre, who is known for her wide range - pr?t to couture, traditional to contemporary, classic to avant-garde and desi to global, took inspiration from Fire to bring alive the fiery fluidity of LIVA.

The highlight of the showcase was show stopper Kangana Ranuat, walking the ramp in a gorgeous LIVA creation.

Ranaut said, “When I saw the fabric, I was really surprised at how flowy and fluid it was. It draped by body in just the right way, wasn’t too boxy or too tight. The fabric moved as I moved. I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that LIVA is going to play a very important role in the world of fashion. People always want something new; something exciting and I can see it happening with LIVA. The collections seen tonight are very much testament to the great potential the brand has for women’s wear. It feels great to be here tonight with the wonderful design team from LIVA, and of course, the absolutely brilliant designers who have show cased their collections”

Grasim Industries managing director and group director – textiles K.K Maheshwari said, “Firstly, we needed to create a distinctive and relevant end-consumer promise. With years of experience and several intense rounds of understanding consumers, we have found one that we believe resonates strongly with their desires and beliefs. Not only does it fully satisfy them on the aspect of being a natural product, it also delights them on the distinctive aspect of the product which is its soft drape, or “fluidity”. I am delighted to announce that we are launching this product under the brand name “Liva” with the very simple but very meaningful and attractive proposition of “Natural Fluid Fashion.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/simran.jpg?itok=HFk84h3_
It's a dull period for films

No happy news for either the exhibitors or the trade in general, so far. The poor run of films continues and, releasing new films in this dull period, adds to the woes.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sushilkumar_Agrawal.jpg?itok=jNF6xKxo
TV and film exporters' council plans 'content certification', elects Ultra's Agrawal and Shemaroo's Gada

NEW DELHI: The Indian Council of IMPEX for Films and TV Programmers, at its Annual General Meeting, has elected Sushilkumar Agrawal, Ultra Media and Entertainment CEO, as the president.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/simran.jpg?itok=3GJ6W2kf
Simran: Ill-defined

Gujarati NRI family or a Gujarati abroad seems to be the current theme for filmmakers. We recently had Jab Harry Met Sejal and this week has seen the release of Simran.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/lucknow.jpg?itok=JsG2m-UR
Lucknow Central...Script of convenience

Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts –the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates. Whatever the source, the film has a similar storyline to the recently released film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/11/poster.jpg?itok=CH-oC5kU
Film entertainment overcame many hurdles, not this time

From the beginning of the Ganesh festival till Diwali, is generally considered a dull period. Even if one discounts the belief that the Shraddha period of 15 days post-Ganesh festival is considered inauspicious for releasing a new film as well as taking up any new venture and so, movie going is the...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/Mr%20Kabaadi.jpg?itok=WpehzUdG
Mr Kabaadi...is where the film belongs

A number of not-so-regular filmmakers try their luck at film production. Their intention may be honest but lack of knowledge about how the film industry works as well as what works with moviegoers usually drowns them. Since these newcomers don’t have access to big stars nor would the big stars...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/Poster%20Boys_0.jpg?itok=QYPvao6I
Poster Boys: Old-fashioned entertainer

Poster Boys is a remake of the 2014 Marathi film, Poshter Boyz. A comedy, the film also carries a social message for men to go for vasectomy as there was no shame in doing so while also not forcing only women to take that responsibility.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/04/badshao.jpg?itok=qyKTzn1K
Previous releases continue to rule box office as new releases fail

This has been another week of disappointments. Two new releases in Ajay Devgn starrer Baadshaho and Ayushmann Khurrana’s Shubh mangal Saavdhan, have failed to meet the expectations. Though the films opened with poor response, both got the advantage of Saturday being a Bakra Eid holiday.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/02/Jahnu%20Barua%20and%20Nagesh%20Kukunoor.jpg?itok=ypnPb3kS
NFDC to manage International Film Festival of India now

MUMBAI: International Film Festival of India (IFFI) will no longer be managed by the Directorate of Film Festivals. The information and broadcasting ministry has reportedly transferred operational responsibilities for IFFI to the National Film Development Corporation (NFDC). IFFI, which is...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories