Movies

Kangana Ranaut named brand ambassador of LIVA

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/movie-images/2015/03/28/aac2.jpg?itok=CwOMKE0g

MUMBAI: Birla Cellulose, from Aditya Birla Group, unveiled its new age fabric brand, LIVA. The company has named Kangana Ranaut as its new brand ambassador.

The company also launched the Liva Accredited Partner Forum (LAPF) at JW Mariott, Mumbai with a fashion show. LIVA is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment.

The evening saw an amalgamation of the five elements to bring out the essence of LIVA, in a fluid fashion showcase titled ‘Panchtatva’.

James Ferreira, renowned for his subtle non-literal infusion of Indian elements, presented the LIVA Collection themed Air, whereas Puja Nayyar, known for her unique ideation towards experimentation in design, used Earth as an element to showcase the expanse of the fabric LIVA. Narendra Kumar, known for his structured silhouette and sharp tailoring, displayed the fluidity of the fabric, using Water as the inspiration and Anita Dongre, who is known for her wide range - pr?t to couture, traditional to contemporary, classic to avant-garde and desi to global, took inspiration from Fire to bring alive the fiery fluidity of LIVA.

The highlight of the showcase was show stopper Kangana Ranuat, walking the ramp in a gorgeous LIVA creation.

Ranaut said, “When I saw the fabric, I was really surprised at how flowy and fluid it was. It draped by body in just the right way, wasn’t too boxy or too tight. The fabric moved as I moved. I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that LIVA is going to play a very important role in the world of fashion. People always want something new; something exciting and I can see it happening with LIVA. The collections seen tonight are very much testament to the great potential the brand has for women’s wear. It feels great to be here tonight with the wonderful design team from LIVA, and of course, the absolutely brilliant designers who have show cased their collections”

Grasim Industries managing director and group director – textiles K.K Maheshwari said, “Firstly, we needed to create a distinctive and relevant end-consumer promise. With years of experience and several intense rounds of understanding consumers, we have found one that we believe resonates strongly with their desires and beliefs. Not only does it fully satisfy them on the aspect of being a natural product, it also delights them on the distinctive aspect of the product which is its soft drape, or “fluidity”. I am delighted to announce that we are launching this product under the brand name “Liva” with the very simple but very meaningful and attractive proposition of “Natural Fluid Fashion.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/bhaubali2.jpg?itok=VlaAyJ5-
Baahubali 2: The Conclusion -- Spectacular!

Baahubali 2: The Conclusion is a sort of prequel as well as the sequel to the earlier film, Baahubali: The Beginning, the epic fiction fantasy. In that, this film lets the viewer into some of the unrevealed parts of the earlier saga including the general curiosity about, why did Katappa kill...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Cinepolis.jpg?itok=PlmuJC3p
With Ghaziabad multiplex, Cinepolis crosses 300 screens

NEW DELHI: With the opening of the 10-screen multiplex in Ghaziabad, Cinépolis crossed the 300 milestone India, with the total screen count now standing at 303 screens. Caiming to be India’s first International and the world’s fourth largest movie theatre circuit, Cinépolis has opened the ten...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/miraj.jpg?itok=jpDicZzx
Miraj Cinemas adds four multiplexes in 15 days, inches closer to '100' plan

Miraj Cinemas has strengthened its position in Punjab, Gujarat and Delhi NCR by adding four multiplexes with 13 screens in a record time of just 15 days. With this addition, Miraj Cinemas has now secured 77 screens across India.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Cannes_1.jpg?itok=wnOU24ow
Cannes jury to have nine members headed by Pedro Almodovar

NEW DELHI: The renowned American actor and producer Will Smith and famous French composer Gabriel Yared are among the members of the jury for the 70th Festival de Cannes under the presidency of Spanish director, screenwriter and producer Pedro Almodóvar. The Jury will be made up of eight key...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/noor%20%281%29.jpg?itok=QoA11S32
Sequels & the need to cash in on previous successes

The film industry is going through its worst period in a long time. Nothing seems to be working as film after films flop losing almost total investments. This, when private investors are staging a comeback to invest in film distribution business as the big houses have curtailed their activities.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/newton.jpg?itok=pk4idYkH
Newton wins HK jury prize for intelligent presentation of political situation

MUMBAI: After impressing the audience and critics alike at the 67th Berlin International Film Festival 2017 where Newton made its world premiere and also won the CICAE Art Cinema Award, Drishyam Film’s upcoming film is now making waves at its Asia premiere in Hong Kong. The film produced by Manish...

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Payal-Kapadia_0.jpg?itok=RVfBiQVY
Cannes: Thurman to preside over Un Certain Regard Jury, Indian 'Afternoon Clouds' in shortlist

American actress Uma Thurman will preside over the Un Certain Regard jury of the 69th Cannes Film Festival next month.

Movies International
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/noor%20%281%29.jpg?itok=AsY_F_na
Noor...Insipid...

Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/19/Macbeth.jpg?itok=MgGdmOj-
Macbeth on 23 April: Sony Le Plex HD remembers the Bard

MUMBAI: “Be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them,” said Shakespeare (the Bard of Avon). Legends never die. One such legend is William Shakespeare. An English poet, playwright, and actor, he passed away 400 years ago, but his...

Movies Hollywood

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories