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Jio MAMI: Royal Stag Barrel joins Star to promote short films

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NEW DELHI: The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Pernod Ricard India assistant vice-president, marketing, Raja Banerji, said “Not only are short films emerging as powerful as long feature films attracting great audience online, but are also attracting great talent from the mainstream film industry. Keeping pace with the changing times, Royal Stag Barrel Select Large Short Films is happy to own the short film category at Mumbai Film Festival."

Jio MAMI with star festival director Anupama Chopra said "In an article titled 'Does Cinema need Short Films,' New Yorker film critic Richard Brody wrote: The short film doesn’t supplant the feature; it nourishes it. It doesn’t make a filmmaker’s career, but it augments it, just as a brief visit to a friend may bring a wise word that may stick with a person for a lifetime. Or, to put it another way, movie theatres are like restaurants, which offer a chance for a good long talk; but there are also cafés for a chat, and the cinema needs those, too. I absolutely agree. Which is why I’m thrilled that Jio MAMI with Star is partnering with Royal Stag Barrel Select Large short films for this category. We hope that something wonderful will emerge.”

Royal Stag Jio MAMI with Star co-created a unique contest for aspiring filmmakers. It will inspire young film-makers across the country to create original short films and provide them the right platform to showcase their work. The winning short film will screen at the festival and the director will get an opportunity to intern with VCF. The contest will be judged by an eminent jury comprising actor Tisca Chopra, renowned film critic Anupama Chopra and festival creative director Smriti Kiran.

Kiran said, “This association opens up the short film piece at the festival and that is very exciting. We are glad to be partners with Royal."

Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world as the brand urges them to push for perfection when it comes to filmmaking.

Royal Stag Large Short Films (LSF) is a portal that is the hub of Indian short films. LSF is a parallel platform for indie films that can take co-creation with social media to the next level. Adhiraj Bose is the face of the platform.

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