INOX ties-up with IMAX for five theatre systems

MUMBAI: INOX Leisure Limited (INOX) has announced an agreement with IMAX Corporation, for five IMAX theatre systems. These systems will be installed at existing INOX multiplexes in the cities of Mumbai, Bengaluru, Delhi and Kolkata, starting with INOX at R-City, Ghatkopar, Mumbai. With this deal, INOX plans to take the cinema viewing experience of its customers to the next level. The agreement represents the largest theatre deal for IMAX in India and brings the total number of IMAX theatres in the country to 20, with nine currently open and 11 contracted to open.

"We have built our business on our commitment to create a premium customer experience and we view our partnership with IMAX as an extension of this strategy,” said INOX Leisure Ltd CEO Alok Tandon. "By associating ourselves with the IMAX brand and offering our guests a completely immersive cinema experience, we will continue to strengthen our position. We are particularly excited about shaping the future of cinema in India through such initiatives.”

IMAX CEO Richard L. Gelfond added, “We’ve always said India is potentially a huge opportunity for us. Now is the time to grow in this strategically important market and this deal serves as an important first step. We believe that INOX adding IMAX theatres to its most successful complexes – which are situated in top-tier cities – will help us expand our network in India at a more rapid pace."

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