Holiday continues to rule at BO

MUMBAI: Humshakals has been adjudged as one of the worst films of recent times. The critics came down heavily on it especially on social media.


However, thanks to the buzz created on social media people did go out to watch the film out of curiosity and to get a first-hand experience. This has reflected on the film’s collections.


The film has been sold at an unbelievable price considering its face value. All said, it has collected Rs 35.2 crore for its first weekend maintaining even figures all three days despite no opposition.


The film could have gained at least by a crore had the local Delhi-UP distributor not missed out on about 40 single screen cinemas; the condition of the exhibitors signing agreement for October release Bang Bang along with Humshakals was not agreeable to the exhibitors which resulted in these cinemas not screening the Humshakals.


Fugly has not been appreciated and has ended its first week with collections of Rs 9.25 crore.


Chal Bhaag is so poor in its first week as to the very act of releasing the film theatrically has added to the investors’ liability.


Machhli Jal Ki Rani Hai has managed to put together Rs 1.25 crore in its first week.


Holiday - A Soldier Is Never Off Duty makes the most of open run with no oppositions as it rakes up as much as Rs 30.8 crore in its second week to take it close to 100 crore mark. Its unusual high price needs a better third week which seems likely, again. Its two week total is Rs 97.05.


Heropanti has managed a figure of Rs 40 lakh in its fourth week taking its four week total to Rs 52.85 crore.

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