Good content, not big banners, brings in revenue

MUMBAI: *The Diwali week saw two releases, both from major production houses.

'Ae Dil Hai Mushkil' had Karan Johar directing a home production after Bombay Talkies in 2013. Ajay Devgn, on the other hand, directs his second film, Shivaay, after his directorial debut in 2008 with 'U Me Aur Hum.' Starved of footfalls and collections, the exhibition trade held high expectations from both.

Since the period till the Diwali day is considered dull at the box office, both the films rest their best hopes on Monday and Tuesday (in parts) being holidays.

*Ae Dil Hai Mushkil met with highly mixed reports. Though a youth-oriented film, it lacked consistency even as Ranbir Kapoor continued to essay the role of a perpetual loser. While the first half was a time pass, the film dipped post interval.

With an average opening response, with no good word of mouth, the film went on dropping through the weekend to end its opening weekend with figures of Rs 35.25 crore. However, the film emerged with its best figures on Monday, a holiday and added about Rs 16 crore for day four.

*Shivaay had an indifferent opening response as, somehow, the film could not generate enough curiosity and, hence, draw the audience expected for its opening shows or over its day one. The film failed to generate positive word of mouth and the collections only dipped over next two days making it a very poor opening weekend performance for high budget film.

With the first weekend of Rs 27.8 crore, however, the film derived some benefit from the Monday holiday adding another over 15 crore. Following reports of the film’s length/duration of 172 minutes affecting the collections, Ajay Devgn has carried out deletion of 10 minutes of running time from the film

*31st October (tax exempt in Punjab), My Father Iqbal, Ek Tera Saath had a disastrous outcome as they could not collect beyond a few lakh during their first week.

*Beiiman Love, a Sunny Leone film, collected Rs 5 lakh in its second week taking its two week total to Rs 1.95 crore.

*Saat Uchakkey collected Rs 35 lakh in its second week to take its two-week tally to Rs 1.95 crore.

*Motu Patlu: King Of Kings (3-D: animation) sustained reasonably well during the dull pre-Diwali period to add Rs 1.25 crore in its second week taking its two week total to Rs 4.15 crore.

Latest Reads
Miraj Cinemas hits a century

Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone.

Movies Hindi
It’s time for independent content to shine

People can’t seem to get enough of the trailer of Ranveer Singh’s Gully Boy. It's based on the life of hip-hop artist Divine, someone who defines the rap/hip-hop subculture in India and what was known as 'Gully Rap' in Mumbai.

Movies Independent
MNX announces ‘King of Hollywood’

MNX, Hollywood’s wild child, launches its biggest property ‘King of Hollywood’, starting December 17, 2018, Monday to Friday @9pm.

Movies Hollywood
Movies NOW announces the 6th season of its blockbuster property ‘100 Mania’

Movies NOW, India’s favorite English movie channel, rings in the festive season with its iconic mega property ‘100 Mania’.

Movies Hollywood
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
&pictures to air Sonakshi Sinha and Sidharth Malhotra’s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories