NEW DELHI: For the first time, a Bollywood film is being premiered 17 days before its official release.
The decision was taken in view of the huge popularity of the trailer of this quirky comedy. Homi Adajania's Finding Fanny produced by Maddock Films and Fox Star Studios stars Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.
The film will be premiered on 25 August, while its release is set for 12 September.
"Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us,” said producer Dinesh Vijan.
Fox Star Studios chief marketing officer Shikha Kapur added, "We are confident and extremely proud of Finding Fanny. Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film."
Finding Fanny is an off the wall comical story about five oddballs who venture out to find Stefanie Fernandes (Fanny). In the process, they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives.