Film audience rues being taken for granted: stars & others' poor show this week

*What Shah Rukh Khan and director Imtiaz Ali have done with Jab Harry Met Sejal can be called a patch-up job. The distributors may lose money but what Shah Rukh Khan has lost in this one weekend is his 25 years of stardom and goodwill.

The Pandora’s Box opened with a poor response. The film turned out to be the most negatively rated film ever; the audience anger was palpable -- for being taken for granted. To add to their fury were the escalated admission rates at the cinema halls, especially at the multiplexes.

The film collected approximately Rs 145 million on day one, dropped a little on Saturday followed by and managed similar collections even on Sunday to end its first week. The film was expected to get some sustenance on Raksha Bandhan holiday in many parts of India.

*Gurgaon, a film about a local land-grabbing mafia of Gurgaon city, found no takers. Local issues don’t draw viewers.

*Mubarakan failed to encash on its potential. Despite being a family entertainer, it suffered due to poor opening and, then, also failed to pick during its first week. However, due to negative reports of Jab Harry Met Sejal, the film got a better second weekend. It collected Rs 349 million for its opening week and added Rs 60 million in the second weekend.

*Indu Sarkar, the film on the Emergency, collected Rs 45 million in its first week. Very poor.

*Raag Desh, the film about three INA soldiers facing the wrath of the British army, remained very poor. It collected about Rs 7.5 million in its first week.

*Munna Michael added Rs 11.5 million in its second week taking its two-week tally to Rs 319.5 million.

*Lipstick Under My Burkha collected Rs 64 million in week two to take its two-week total to Rs 169 million.

*Jagga Jasoos collected about Rs 8 million in its third week to take its three week tally to Rs 512 million.

*Mom collected Rs 7.5 million, taking its three-week total to Rs 326 million.

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