MUMBAI: Big Cinemas, a division of Reliance MediaWorks and a member of Reliance Group, has announced its association with Maniyar Market - a multi brand retail store into provisions and grains. This association will culminate into the launch of a 7,730 sq ft supermarket inside Big Cinemas. In addition to this, Maniyar Market will also be opening Quick Service Restaurants (QSRs) and eateries inside the premises, catering to the local flavour needs of Aurangabad.
Harihar Maniyar said: “We felt that both Big Cinemas and Maniyar Market follow a format that attracts high footfalls and bringing these together would definitely result in a win-win situation for both. We are extremely glad to be associated with the Reliance Group.”
Big Cinemas, with over 410 screens across the country, has a strong reach in the interiors and metros alike and is gradually adopting a retail model, thereby encouraging F&B as well as lifestyle brands to come together and offer an enhanced experience to customers.
Big Cinemas head - sales and marketing Shirish Srivastava said: “The association with Maniyar Market is in alignment with our goal to adopt a retail model at Big Cinemas. We are here to integrate cinema viewing along with retail therapy and hope Aurangabad enjoys this pilot project.”