Trai mulls expert body to streamline TRP business

In an effort to streamline the television rating point (TRP) business and to firm up accuracy of audience research measurement in the country the Telecom Regulatory Authority of India (Trai) is studying the option to recommend setting up of a body broadly on the lines of Media Rating Council (MRC) of the US.

While exact details are yet to be finalised, the body would be responsible for the establishment and administration of minimum standards for the rating operations, the accreditation of rating services on the basis of information submitted by such services and auditing of the services through independent firms, according to a Trai official.