Italy advertising spending down 4.5 pct in first 2 months of yr - Nielsen survey

MILAN (Thomson Financial) - Advertising spending in Italy fell 4.5 pct in the first two months of 2007 to 1.208 bln eur from 1.265 bln a year earlier, according to a survey by Nielsen Media Research.

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Advertising on television fell 5.9 pct to 757.4 mln eur from 804.9 mln, it said, while advertising in the written press fell 2.0 pct to 330.2 mln from 337.1 mln.