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Advertisers at L’Oreal, Nokia, Samsung, M&M and Vodafone jostling
for ad spots on popular comedy programmes
NEW
DELHI: Laughand the viewers —and advertisers — laugh with you.
That's a formula working like a charm for broadcasters who are riding
on the increasing popularity of comedy programming.
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And with a record 151 million people watching comedy shows on Hindi general entertainment channels in the first 10 months of 2012 —as per data from TAM Media — marketers at Procter & Gamble, L'Oreal, Nokia, Samsung, M&M and Vodafone are jostling for ad spots on a variety of standups and sitcoms on Hindi, English and even regional entertainment channels.