Companies break the bank to buy Bollywood movie rights

Things are heating up in Bollywood again. Three years after movie companies paid big bucks to buy the worldwide acquisition rights of Bollywood films even before they went into production, only to burn their fingers at the box office, the big boys are back with a vengeance.

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Driven by a series of movies that have made a killing at the box office in the past three months, culminating in the Salman Khan-starrer Ek Tha Tiger, the acquisition costs of distribution rights of upcoming movies have shot up by nearly 30 per cent.