 |
|
|
|
 |
 |
Television | TV Channles |
| TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx |
For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach.
However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad insertions made during the period of 1 January to 16 March 2019 as compared to the same period during 2014 polls.
continue reading... |
| |
|
 |
Television | TV Channles |
| IPL 2019: Star India says 219 mn tuned in on opening weekend |
The opening weekend of the 12th season of VIVO IPL, broke all existing viewership records. 219* mn viewers (All India 2+ U+ R) tuned in on the opening weekend, which was 31per cent* higher than last year. Specifically, on the opening day, reach in HSM grew by 30 per cent* while in South reach grew by 20 per cent*, driven by a strong regionalisation strategy.
continue reading... |
| |
|
 |
iWorld | OTT |
| Apple join hands with Eros Now for content distribution |
Apple Inc has announced a distribution partnership with over-the-top (OTT) streaming platform, Eros Now-- owned by Eros International Plc.
The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV.
continue reading... |
| |
|
 |
|
| |
|
|
|
|
|
|
|
 |
 |
|
|
|
| Movies
| Hollywood |
| MNX announces 'King of Hollywood' |
|
 |
|
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
|
|
| |
|
|
|
|
|
 |
|
|
|
