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| iWorld | OTT |
| Airtel partners Bengali OTT platform Hoichoi |
Hoichoi, the over-the-top platform exclusively for Bengali content, has entered into a partnership with leading telco player Bharti Airtel. The former's exclusive content will be available now on the Airtel TV app following the partnership.
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| iWorld | Social Media |
| YouTube carrying out trials for more pre-video ads |
Video streaming service site YouTube has been carrying out trials to add more ads into videos.
In Google's new blog post, it explained that interrupting viewers less often with ads correlates to better user metrics. And that is why; it has been carrying out tests which will show viewers two skippable ads back-to-back at the beginning of a video.
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