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02 May2018 | Volume 70 - Issue No: 34 |
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| iWorld | OTT |
| We are fundamentally changing storytelling: Hotstar CEO Ajit Mohan |
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Ajit Mohan is not your flashy kind of guy. Quiet, unassuming normally, he opens up and the words flows easy when it comes to talking about his pet project-the fast-growing Star India-owned OTT service Hotstar. Over the past three years, he has gradually-with the support of Uday Shankar and Sanjay Gupta and, of course, the Murdochs—grown the service.
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| MAM | Marketing |
| The comeback of iconic brands |
In today's metamorphic world, it is a constant struggle for brands to retain their identity and ensure that they are constantly in the minds of people. There have been iconic brands of the past which one fine day decided to vanish into thin air. Though still present, they dropped advertising and years later felt the urge to bounce back with a bang.
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| iWorld | BROADBAND |
| DoT addresses broadband issues in policy out for public consultation |
The Department of Telecommunications (DoT) has floated the National Communications Policy out for public consultation that deals with issues like broadband for all, creation of four million new jobs in the digital communications sector and increasing the contribution of the sector from 6 per cent to 8 per cent of India's GDP.
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| iWorld | BROADBAND |
| Intex Technologies appoints Rajiv Bakshi as CMO |
In line with the company's continued efforts to strengthen and professionalise management to accomplish accelerated growth, mobile and consumer electronics company Intex Technologies (Intex) has appointed Rajiv Bakshi as its chief marketing officer (CMO).
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